{"id":52040,"date":"2008-04-11T12:28:02","date_gmt":"2008-04-11T10:28:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/domoteka-sklepy-dookola-domu\/"},"modified":"2008-04-11T12:28:02","modified_gmt":"2008-04-11T10:28:02","slug":"domoteka-sklepy-dookola-domu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/domoteka-sklepy-dookola-domu.html","title":{"rendered":"Domoteka: sklepy dooko\u0142a domu"},"content":{"rendered":"<p>Kampania ma na celu budowanie \u015bwiadomo\u015bci marki oraz wizerunku Domoteki poprzez wyeksponowanie r&oacute;\u017cnorodno\u015bci oferty 80 salon&oacute;w. Grup\u0105 docelow\u0105 promocji s\u0105 mieszka\u0144cy Warszawy i okolic, kt&oacute;rzy interesuj\u0105 si\u0119 tematyk\u0105 aran\u017cacji wn\u0119trz b\u0105d\u017a planuj\u0105 remonty lub zmiany w wystroju mieszka\u0144.<\/p>\n<p>W kreacji zosta\u0142 wykorzystany motyw podr&oacute;\u017cy, podkre\u015blaj\u0105cy &#8222;wszechstronno\u015b\u0107&#8221; oferty centrum. W spotach mo\u017cna zobaczy\u0107 przedmioty dost\u0119pne w Domotece, w 5 kategoriach produktowych. Kreacja prasowa opiera si\u0119 aran\u017cacjach przedmiot&oacute;w, kt&oacute;re kojarz\u0105 si\u0119 z interesuj\u0105cymi zak\u0105tkami natury.<br \/>&nbsp;<br \/>Kampania b\u0119dzie obecna w telewizji, prasie, internecie, radiu oraz na outdoorze. Kreacj\u0119 kampanii przygotowala agencja Mather Communications, za zakup i planowanie medi&oacute;w odpowiadaj\u0105 domy mediowe Starcom i Maxus.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania marki Domoteka &#8222;W 80 sklep&oacute;w dooko\u0142a domu z Domotek\u0105&#8221;.","protected":false},"author":1,"featured_media":52041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1386,1171,377],"class_list":{"0":"post-52040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mather-communications","9":"tag-maxus","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52040"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52041"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}