{"id":52036,"date":"2008-04-11T13:18:06","date_gmt":"2008-04-11T11:18:06","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/logitech-po-raz-pierwszy-w-telewizji\/"},"modified":"2008-04-11T13:18:06","modified_gmt":"2008-04-11T11:18:06","slug":"logitech-po-raz-pierwszy-w-telewizji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/logitech-po-raz-pierwszy-w-telewizji.html","title":{"rendered":"Logitech po raz pierwszy w telewizji"},"content":{"rendered":"<p>Kampania reklamowa ma na celu podniesienie \u015bwiadomo\u015bci w\u015br&oacute;d polskich konsument&oacute;w oraz zerwanie ze sterotypami na jej temat. <\/p>\n<p>Na potrzeby akcji zrealizowano trzy spoty reklamowe, kt&oacute;re prezentuj\u0105 produkty Logitech z r&oacute;\u017cnych segment&oacute;w rynku, m.in. g\u0142o\u015bniki, kamerki internetowe i uniwersalne piloty.<\/p>\n<p>&#8211; Reklamy zosta\u0142y przygotowane zar&oacute;wno w wersji polskoj\u0119zycznej jak i angloj\u0119zycznej poniewa\u017c kampania mo\u017ce zosta\u0107 wykorzystana szerzej. Zdecyduj\u0105 o tym jednak osoby zarz\u0105dzaj\u0105ce dzia\u0142aniami marketingowymi Logitech w pozosta\u0142ych krajach &#8211; informuje \u0141ukasz Smolnik, account executive, Partner of Promotion.<span style=\"font-family: Arial; font-size: x-small;\"><\/span><\/p>\n<p>Promocja obecna b\u0119dzie w telewizji i internecie i potrwa do 27 kwietnia.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja Zero7. Za zakup i planowanie medi&oacute;w odpowiada dom mediowy Media Adviser. Produkcj\u0105 spot&oacute;w zaj\u0119\u0142a si\u0119 agencja Dynamo. Dzia\u0142ania w internecie powierzono Evo.pl.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Logitech &#8211; Swiss Technology&#8221; to has\u0142o rozpoczynaj\u0105cej si\u0119 kampanii marki Logitech, kt&oacute;ra obejmie r&oacute;wnie\u017c telewizj\u0119.","protected":false},"author":1,"featured_media":52037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2977,2615],"class_list":{"0":"post-52036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-media-adviser","9":"tag-zero7","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52036"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52037"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}