{"id":51978,"date":"2008-04-14T13:15:15","date_gmt":"2008-04-14T11:15:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/heinz-po-raz-pierwszy-zmienia-etykiete\/"},"modified":"2008-04-14T13:15:15","modified_gmt":"2008-04-14T11:15:15","slug":"heinz-po-raz-pierwszy-zmienia-etykiete","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/heinz-po-raz-pierwszy-zmienia-etykiete.html","title":{"rendered":"Heinz po raz pierwszy zmienia etykiet\u0119"},"content":{"rendered":"<p>zmieniaj\u0105c po raz pierwszy od 40 lat etykiety na<br \/>\nswoich produktach.<\/p>\n<p>Nowy slogan &#8222;Grown, not made&#8221; podkre\u015bla\u0107 ma fakt, \u017ce do produkt&oacute;w Heinz trafiaj\u0105 tylko \u015bwie\u017ce, naturalne sk\u0142adniki. Koncern nie poprzesta\u0142 tylko na tym. Butelki z ketchupem sta\u0142y si\u0119 krystalicznie przejrzyste, Heinz zastosowa\u0142 l\u017cejsze opakowania PET, kt&oacute;re mog\u0105 by\u0107 poddane recyklingowi, przez co koncern zaoszcz\u0119dzi niemal 340 ton plastiku rocznie.<\/p>\n<p>Now\u0105 etykiet\u0119 stworzy\u0142a agencja Vibrandt. Praca nad projektem nie by\u0142a prosta, Heinz opr&oacute;cz przywi\u0105zania do ochrony \u015brodowiska podkre\u015bli\u0107 chcia\u0142 swoje 130-letnie do\u015bwiadczenie w bran\u017cy.<\/p>\n<p>&#8211; Ta zmiana wizerunku jasno komunikuje nasze do\u015bwiadczenie w bran\u017cy, a opakowanie podkre\u015bla naturalno\u015b\u0107 naszych produkt&oacute;w &#8211; komentuje Adrian Mooney, dyrektor marketingu w Heinz. &#8211; Bardzo wa\u017cna dla nas by\u0142a opinia konsument&oacute;w. 87 proc. z nich stwierdzi\u0142o, \u017ce nowy design lepiej odzwierciedla to, co koncern ma do przekazania swoim klientom.<\/p>\n","protected":false},"excerpt":{"rendered":"Heinz przy\u0142\u0105cza si\u0119 do wy\u015bcigu o tytu\u0142 najprzyja\u017aniejszej \u015brodowisku\nfirmy spo\u017cywczej&#8230;","protected":false},"author":1,"featured_media":51979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1207],"class_list":{"0":"post-51978","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-heinz","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51978"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51979"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}