{"id":51974,"date":"2008-04-14T14:00:39","date_gmt":"2008-04-14T12:00:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rodzinnie-w-internecie\/"},"modified":"2008-04-14T14:00:39","modified_gmt":"2008-04-14T12:00:39","slug":"rodzinnie-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/rodzinnie-w-internecie.html","title":{"rendered":"Rodzinnie w internecie"},"content":{"rendered":"<p>Niemal 75 proc. cz\u0142onk&oacute;w rodzin posiadaj\u0105cych dzieci przyzna\u0142o, \u017ce zagl\u0105da do sieci co najmniej raz w tygodniu. W przypadku zwi\u0105zk&oacute;w bezdzietnych jest to tylko po\u0142owa badanych.<\/p>\n<p>&#8211; Marketingowcy tradycyjnie \u015bledz\u0105 zachowanie najm\u0142odszych odbiorc&oacute;w, jest wi\u0119c szczeg&oacute;lnie ciekawym \u015bledzenie, jak wp\u0142ywaj\u0105 oni na reszt\u0119 rodziny &#8211; stwierdza Alison Fennah, dyrektor wykonawczy EIAA. &#8211; Nie wa\u017cne czy jest to kwestia niewielkiej ilo\u015bci czasu, dost\u0119pu do informacji, czy potrzeba rozrywki, internet odgrywa bardzo du\u017c\u0105 rol\u0119 w \u017cyciu ka\u017cdego cz\u0142onka rodziny, bez wzgl\u0119du na to czy serfuje on w sieci razem z innymi czy solo. Marketingowcy musz\u0105 zwr&oacute;ci\u0107 na to wi\u0119ksz\u0105 uwag\u0119 przy tworzeniu kampanii w sieci.<\/p>\n<p>Badania European Interactive Advertising Association wskaza\u0142y r&oacute;wnie\u017c, \u017ce rodzinom z dzie\u0107mi cz\u0119\u015bciej zdarza si\u0119 posiada\u0107 r&oacute;wnie\u017c inne urz\u0105dzenia elektroniczne, takie jak odtwarzacz mp3, aparat cyfrowy, konsol\u0119 do gier czy laptop.<\/p>\n","protected":false},"excerpt":{"rendered":"Europejskie rodziny posiadaj\u0105ce dzieci sp\u0119dzaj\u0105 wi\u0119cej czasu on-line, ni\u017c\nich bezdzietne odpowiedniki &#8211; wynika z bada\u0144&nbsp; European Interactive\nAdvertising Association.","protected":false},"author":1,"featured_media":51975,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[2973],"class_list":{"0":"post-51974","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-eiaa","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51974"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51975"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}