{"id":51970,"date":"2008-04-14T14:39:35","date_gmt":"2008-04-14T12:39:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rozreklamowany-gdansk\/"},"modified":"2008-04-14T14:39:35","modified_gmt":"2008-04-14T12:39:35","slug":"rozreklamowany-gdansk","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rozreklamowany-gdansk.html","title":{"rendered":"Rozreklamowany Gda\u0144sk"},"content":{"rendered":"<p>Has\u0142o akcji brzmi &#8222;Gda\u0144sk. Tu si\u0119 \u017cyje&#8221;. To pierwszy krok w realizacji za\u0142o\u017ce\u0144 strategii marki Gda\u0144sk. Celem kampanii jest polepszenie wizerunku miasta, a grup\u0105 docelow\u0105 s\u0105 m\u0142odzi ludzie w wieku 16-35 lat, kt&oacute;rzy szukaj\u0105 miejsca do nauki i pracy.<\/p>\n<p>Na potrzeby kampanii zosta\u0142 zrealizowany 30-sekundowy spot, kt&oacute;rego bohaterami s\u0105 postacie przedstawiaj\u0105ce r&oacute;\u017cne grupy spo\u0142eczne. Kampania obecna b\u0119dzie w telewizji (m.in. TVN i TVN24), internecie (Onet.pl, Edu.pracuj.pl, Edulandia.pl, Sciaga.pl), prasie (Newsweek, Przekr&oacute;j, Polityka, Forum) i outdoorze. Promocja potrwa do 18 maja br.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja Mediafocus, we wsp&oacute;\u0142pracy z Referatem Promocji. Produkcj\u0105 spotu zaj\u0119\u0142a si\u0119 Firma Papaya Films.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 kampania wizerunkowa Gda\u0144ska, ukazuj\u0105ca miasto, do kt&oacute;rego warto przyjecha\u0107, by studiowa\u0107, pracowa\u0107 i mieszka\u0107.","protected":false},"author":1,"featured_media":51971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1895,627],"class_list":{"0":"post-51970","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediafocus","9":"tag-papaya-films","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51970"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51971"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}