{"id":51950,"date":"2008-04-15T11:42:53","date_gmt":"2008-04-15T09:42:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/beckers-kobiety-widza-kolor\/"},"modified":"2008-04-15T11:42:53","modified_gmt":"2008-04-15T09:42:53","slug":"beckers-kobiety-widza-kolor","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/beckers-kobiety-widza-kolor.html","title":{"rendered":"Beckers: Kobiety widz\u0105 kolor"},"content":{"rendered":"<p>Spot telewizyjny pt. &#8222;Kobiety widz\u0105 kolor&#8221; pokazuje gam\u0119 kolor&oacute;w nowych farb. Motywem przewodnim jest odwo\u0142ywanie si\u0119 do r&oacute;\u017c\u0144ic w postrzeganiu kolor&oacute;w przez kobiety i m\u0119\u017cczyzn. Zadaniem farb Beckers jest pogodzenie \u015bwiata barw obu p\u0142ci.<\/p>\n<p>Akcja obecna b\u0119dzie w telewizji (TVP1, TVP2, TVP3, TVN, TVN7, Polsat, Czw&oacute;rka) i internecie.<\/p>\n<p>Kreacj\u0119 kampanii i scenariusz spotu telewizyjnego przygotowa\u0142a agencja Draftfcb+Ad Fabrika, realizacj\u0105 zaj\u0105\u0142 sie dom produkcyjny Opus Film. Za zakup i planowanie medi&oacute;w odpowiada dom mediowy Macroscope OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa marki Beckers, kt&oacute;ra ma od\u015bwie\u017cy\u0107 wizerunek i zach\u0119ci\u0107 do wypr&oacute;bowania produkt&oacute;w.","protected":false},"author":1,"featured_media":51951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[942,325,732],"class_list":{"0":"post-51950","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-draftfcbad-fabrika","9":"tag-macroscope-omd","10":"tag-opus-film","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51950"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51951"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}