{"id":51854,"date":"2008-04-17T14:46:10","date_gmt":"2008-04-17T12:46:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zaplanuj-emeryture-z-ing\/"},"modified":"2008-04-17T14:46:10","modified_gmt":"2008-04-17T12:46:10","slug":"zaplanuj-emeryture-z-ing","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zaplanuj-emeryture-z-ing.html","title":{"rendered":"Zaplanuj emerytur\u0119 z ING"},"content":{"rendered":"<p>Spot zach\u0119ca do stworzenia planu emerytalnego w oparciu o produkty ING. W tworzeniu planu pomo\u017ce platforma internetowa Ing.pl. Kampania jest kontynuacj\u0105 promocji &#8222;I Ty zostaniesz emerytem&#8221;.<\/p>\n<p>Na potrzeby kampanii zrealizowano 30-, 15- i 10-sekundowe spoty telewizyjne i dwa 30-sekundowe spoty radiowe. Kampania obecna b\u0119dzie w telewizji (TVP, TVN, Polsat, Czw&oacute;rka), radiu, prasie i internecie. W Polsk\u0119 wyruszy londy\u0144ski autobus, w kt&oacute;rym b\u0119dzie mo\u017cna policzy\u0107 swoj\u0105 emerytur\u0119.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja Brain. Za zakup i planowanie medi&oacute;w odpowiada dom mediowy PanMedia Western.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa ING, kt&oacute;rej celem jest rozbudzenie\n\u015bwiadomo\u015bci emerytalnej oraz poinformowanie o zmianie marki z ING\nNationale-Nederlanden na ING.","protected":false},"author":1,"featured_media":51855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1063,790,510],"class_list":{"0":"post-51854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brain","9":"tag-ing","10":"tag-panmedia-western","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51854"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51855"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}