{"id":51773,"date":"2008-04-21T12:54:43","date_gmt":"2008-04-21T10:54:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/najwieksze-gwiazdy-pilki-noznej-trenuja-lokalne-druzyny\/"},"modified":"2008-04-21T12:54:43","modified_gmt":"2008-04-21T10:54:43","slug":"najwieksze-gwiazdy-pilki-noznej-trenuja-lokalne-druzyny","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/najwieksze-gwiazdy-pilki-noznej-trenuja-lokalne-druzyny.html","title":{"rendered":"Najwi\u0119ksze gwiazdy pi\u0142ki no\u017cnej trenuj\u0105 lokalne dru\u017cyny"},"content":{"rendered":"<p>Niemiecki producent zdecydowa\u0142 si\u0119 na nietypow\u0105 kampani\u0119 przed Euro 2008. Ambasadorzy marki, w\u015br&oacute;d kt&oacute;rych znale\u017ali si\u0119 mi\u0119dzy innymi Ricardo Kaka, Leo Messi, Steven Gerrard, Robin van Persie oraz David Beckham, odwiedzaj\u0105 i trenuj\u0105 lokalne dru\u017cyny w Andorze, San Marino i na Sycylii.<\/p>\n<p>M\u0142odzi pi\u0142karze przekonani byli, \u017ce kr\u0119c\u0105 film dokumentalny o swoich dru\u017cynach. Dopiero gdy rozpocz\u0119\u0142y si\u0119 zdj\u0119cia, okaza\u0142o si\u0119 \u017ce wskaz&oacute;wki otrzymywa\u0107 b\u0119d\u0105 od takich s\u0142aw jak Beckham, Gerrard, Patrick Vieira, Michael Ballack, Messi, David Villa, Lukas Podolski, Arjen Robben czy Jose Mourinho.<\/p>\n<p>Reklamy stworzone zosta\u0142y przez agencj\u0119 180. Szeroko zakrojona kampania obejmie takie no\u015bniki jak telewizja, prasa, a tak\u017ce internet oraz telefony kom&oacute;rkowe.<\/p>\n","protected":false},"excerpt":{"rendered":"Adidas rozpoczyna globaln\u0105 kampani\u0119 reklamow\u0105 pod has\u0142em &#8222;Dream Big&#8221;, w\nkt&oacute;rej wyst\u0105pi\u0105 takie gwiazdy jak Ricardo Kaka czy Jose Mourinho.","protected":false},"author":1,"featured_media":51774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[317],"class_list":{"0":"post-51773","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-adidas","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51773"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51774"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}