{"id":51751,"date":"2008-04-21T22:53:57","date_gmt":"2008-04-21T20:53:57","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/marka-google-najcenniejsza-na-swiecie\/"},"modified":"2008-04-21T22:53:57","modified_gmt":"2008-04-21T20:53:57","slug":"marka-google-najcenniejsza-na-swiecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/marka-google-najcenniejsza-na-swiecie.html","title":{"rendered":"Marka Google najcenniejsza na \u015bwiecie"},"content":{"rendered":"<p>Warto\u015b\u0107 Google wynosi 86,06 mld dolar&oacute;w. Drugie miejsce w zestawieniu zajmuje firma General Electric (71,38 mld dolar&oacute;w), a na trzecim miejscu pojawia si\u0119 Microsoft (70,89 mld dolar&oacute;w).<\/p>\n<p>W pierwszej dziesi\u0105tce znajduj\u0105 si\u0119 takie firmy, jak: Coca-Cola (58,21 mld dolar&oacute;w), China Mobile (57,23 mld dolar&oacute;w), IBM (55,34 mld dolar&oacute;w), Apple (55,21 mld dolar&oacute;w), McDonald&rsquo;s (49,5 mld dolar&oacute;w), Nokia (43,98 mld dolar&oacute;w) i Marlboro (37,32 mld dolar&oacute;w).<\/p>\n<p>&#8211; Tegoroczny ranking pokazuje, jak wa\u017cne jest inwestowanie w marki, szczeg&oacute;lnie w czasach zawirowa\u0144 na rynku. Silne marki przynosz\u0105 ponadstandardowe zyski i chroni\u0105 przedsi\u0119biorstwa przed ryzykiem &#8211; stwierdza Joanna Seddon, prezes Millward Brown Optimor, kom&oacute;rki Millward Brown opracowuj\u0105cej ranking.<\/p>\n<p>\u0141\u0105czna warto\u015b\u0107 wszystkich marek obj\u0119tych rankingiem BrandZ Top 100 wzros\u0142a o 21 proc. z poziomu 1,6 tryliona dolar&oacute;w w 2007 r. do 1,94 tryliona dolar&oacute;w w 2008 r.<\/p>\n","protected":false},"excerpt":{"rendered":"Ju\u017c drugi rok z rz\u0119du Google jest najcenniejsz\u0105 mark\u0105 na \u015bwiecie &#8211; wynika z rankingu BrandZ opublikowanego w Financial Times.","protected":false},"author":1,"featured_media":51752,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[181],"class_list":{"0":"post-51751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-google","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51751"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51752"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}