{"id":51749,"date":"2008-04-22T00:16:51","date_gmt":"2008-04-21T22:16:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/target-communication-niestandardowo\/"},"modified":"2015-01-12T14:42:28","modified_gmt":"2015-01-12T14:42:28","slug":"target-communication-niestandardowo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/target-communication-niestandardowo.html","title":{"rendered":"Target Communication niestandardowo"},"content":{"rendered":"<p>Na podstawie przeprowadzonych przez Target Research bada\u0144 rynkowych (badania jako\u015bciowe i ilo\u015bciowe) agencja Target Communication opracowa\u0142a strategi\u0119 wprowadzenia nowej marki na rynek,&nbsp;wykorzystuj\u0105c w tym celu w\u0142asne narz\u0119dzie strategiczne FocusBrand.<\/p>\n<p>Przyj\u0119ta strategia komunikacji zak\u0142ada&nbsp;m.in. niestandardow\u0105 kampani\u0119 outdorow\u0105 z elementami 3D, dzia\u0142ania ambientowe na terenie miasta, kampani\u0119 mediow\u0105 &#8211; internet i mobline no\u015bniki reklamowe.<\/p>\n<p>Dodatkowo, w celu wzmocnienia skuteczno\u015bci kampanii, zastosowano dzia\u0142anie teaserowe &#8211; wysy\u0142k\u0119 upominku od Hotelu Habenda, adresowan\u0105 do \u015bci\u015ble wyselekcjonowanej grupy odbiorc&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Kampania wizerunkowa przygotowana dla Hotelu Habenda pod has\u0142em &#8222;Your comfort is our business&#8221; rozpocz\u0119\u0142a si\u0119 w marcu i potrwa do po\u0142owy maja.","protected":false},"author":1,"featured_media":51750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-51749","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51749"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51750"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}