{"id":51728,"date":"2008-04-22T12:59:07","date_gmt":"2008-04-22T10:59:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/youngrubicam-nie-bierz-foliowki\/"},"modified":"2008-04-22T12:59:07","modified_gmt":"2008-04-22T10:59:07","slug":"youngrubicam-nie-bierz-foliowki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/youngrubicam-nie-bierz-foliowki.html","title":{"rendered":"Young&#038;Rubicam: Nie bierz foli\u00f3wki"},"content":{"rendered":"<p>Ide\u0105 kampanii jest zwr&oacute;cenie uwagi na nieu\u017cyteczny wymiar plastikowych toreb. Layouty pokazuj\u0105 m.in. koszulk\u0119 stworzon\u0105 z reklam&oacute;wki, dekoracj\u0119 mieszkania zrobion\u0105 z siatek i k\u0105piel w plastikowych opakowaniach. Celem akcji jest zaintrygowanie tematem ochrony \u015brodowiska i w przerysowany spos&oacute;b pokazanie, \u017ce raz wykorzystane foliowe torby nie przydadz\u0105 si\u0119 powt&oacute;rnie, natomiast b\u0119d\u0105 zanieczyszcza\u0142y \u015brodowisko.<\/p>\n<p>Inspiracj\u0105 kampanii by\u0142o przem&oacute;wienie Hamish McLennana, global CEO of Y&amp;R na konferencji w Cannes, kt&oacute;ry zwraca\u0142 uwag\u0119 na potrzeb\u0119 zmian w my\u015bleniu o konsumpcji. Pod wp\u0142ywem przem&oacute;wienia ka\u017cdy oddzia\u0142 Y&amp;R Brands zaanga\u017cowa\u0142 si\u0119 w green marketing. Polski oddzia\u0142 stworzy\u0142 kartk\u0119 \u015bwi\u0105teczn\u0105 w postaci baranka wielkanocnego z papieru mache, uzyskanego z przetworzonych, starych brief&oacute;w zebranych w agencji. <\/p>\n<p>Kampania obecna b\u0119dzie w prasie (Aktivist) i internecie. &#8211; Kampania b\u0119dzie trwa\u0142a dop&oacute;ki starczy nam na to si\u0142 &#8211; informuje Sylwia Wylam, PR manager Young&amp;Rubicam Brands. Kreacje kampanii przygotowa\u0142a agencja Young&amp;Rubicam.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Nie wiesz co z tym zrobi\u0107? To nie bierz!&#8221; to has\u0142o nowej spo\u0142ecznej kampanii pokazuj\u0105cej niepraktyczno\u015b\u0107 foliowych torebek.","protected":false},"author":1,"featured_media":51729,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[334],"class_list":{"0":"post-51728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-young-rubicam","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51728"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51729"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}