{"id":51726,"date":"2008-04-22T13:44:20","date_gmt":"2008-04-22T11:44:20","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/promocja-coca-coli-zero-na-zywo\/"},"modified":"2008-04-22T13:44:20","modified_gmt":"2008-04-22T11:44:20","slug":"promocja-coca-coli-zero-na-zywo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/promocja-coca-coli-zero-na-zywo.html","title":{"rendered":"Promocja Coca-Coli Zero na \u017cywo"},"content":{"rendered":"<p>Grup\u0105 docelow\u0105 kampanii s\u0105 &#8222;bezkompromisowi&#8221; m\u0119\u017cczy\u017ani. Promocja ma wzmocni\u0107 wizerunek Coca-Coli Zero jako marki innowacyjnej. Akcja odb\u0119dzie si\u0119 22 kwietnia na portalu Wp.pl i b\u0119dzie zwie\u0144czeniem konkursu, kt&oacute;ry odbywa si\u0119 na stronie Cokezero.pl.<\/p>\n<p>Punktem zwrotnym komunikacji on-line b\u0119dzie niestandardowa akcja przygotowana na portalu Wp.pl. Dzi\u0119ki wykorzystaniu technologii Flash Media Server kreacje nowej marki b\u0119d\u0105 przygotowywane w czasie rzeczywistym. Zajmie si\u0119 tym copywriter, kt&oacute;ry na bie\u017c\u0105co b\u0119dzie komentowa\u0142 tre\u015bci publikowane na portalu. Has\u0142a reklamowe b\u0119d\u0105 pojawia\u0142y si\u0119 na stronie g\u0142&oacute;wnej w dw&oacute;ch formatach: skyscraperach i double billboardzie.<\/p>\n<p>Pomys\u0142odawc\u0105 projektu jest dom mediowy Starcom. Kreacj\u0119 kampanii przygotowa\u0142a agencja Publicis, a za dzia\u0142ania w internecie odpowiada agencja interaktywna K2.<\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola poprzez multimedialn\u0105 kampani\u0119 wprowadza na rynek nowy nap&oacute;j Coca-Cola Zero.","protected":false},"author":1,"featured_media":51727,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[48,52,377],"class_list":{"0":"post-51726","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-k2","9":"tag-publicis","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51726"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51727"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}