{"id":5171,"date":"2012-08-16T17:04:11","date_gmt":"2012-08-16T15:04:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pakosinska-w-kolejnej-reklamie-upc-wideo\/"},"modified":"2012-08-16T17:04:11","modified_gmt":"2012-08-16T15:04:11","slug":"pakosinska-w-kolejnej-reklamie-upc-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pakosinska-w-kolejnej-reklamie-upc-wideo.html","title":{"rendered":"Pakosi\u0144ska w kolejnej reklamie UPC (wideo)"},"content":{"rendered":"<p>Koncept kreatywny ponownie oparty zosta\u0142 na humorystycznym dialogu dw&oacute;ch kobiet &#8211; Katarzyny Pakosi\u0144skiej i jej alter ego. W najnowszym spocie telewizyjnym obie panie w charakterystycznym dla siebie stylu przekonuj\u0105 do korzystania z bezkonkurencyjnie szybkiego internetu z WiFi dost\u0119pnego w ofercie UPC. Kampania obejmie wszystkie media, w\u015br&oacute;d kt&oacute;rych wiod\u0105cym jest telewizja.<\/p>\n<p>Za kreacj\u0119 oraz realizacj\u0119 kampanii odpowiada agencja DRAFTFCB + AD FABRIKA. Nowe spoty mo\u017cna zobaczy\u0107 na kana\u0142ach &#8211; TVP 1, TVP 2, Polsat, TVN, Polsat 2, Polsat Caf&eacute;, Polsat Sport+Extra, Superstacja, TVN24, TVN Style, Discovery, Discovery Science, Animal Planet, TLC, Viva Polska, Zone Europa, Zone Romantica, National Geographic, Club TV, Zone Reality, Kino Polska, AXN, Comedy Central, Filmbox, Orange Sport Info, Eska TV.<\/p>\n<p>Kampania obejmie tak\u017ce internet &#8211;  banery widoczne b\u0119d\u0105 na najwi\u0119kszych portalach internetowych kieruj\u0105c do dedykowanej strony prezentuj\u0105cej ofert\u0119.<\/p>\n<p>Uzupe\u0142nieniem s\u0105 materia\u0142y BTL, takie jak ulotki, poczt&oacute;wki i plakaty. Zostan\u0105 one wykorzystane w mailingach oraz dzia\u0142aniach na terenie biur obs\u0142ugi klienta. Materia\u0142y BTL przygotowa\u0142a agencja Arip.<\/p>\n<p>Za planowanie medi&oacute;w odpowiada\u0142 dom mediowy Media Vest.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 nowa kampania reklamowa UPC. Jest ona kontynuacj\u0105 wsp&oacute;\u0142pracy operatora z Katarzyn\u0105 Pakosi\u0144sk\u0105.","protected":false},"author":1,"featured_media":5172,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[942,1015,200,309],"class_list":{"0":"post-5171","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-draftfcbad-fabrika","9":"tag-mediavest","10":"tag-reklama","11":"tag-upc","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5171"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5172"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}