{"id":51692,"date":"2008-04-23T11:20:37","date_gmt":"2008-04-23T09:20:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tbwa-niejedno-widzialo\/"},"modified":"2008-04-23T11:20:37","modified_gmt":"2008-04-23T09:20:37","slug":"tbwa-niejedno-widzialo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tbwa-niejedno-widzialo.html","title":{"rendered":"TBWA niejedno widzia\u0142o"},"content":{"rendered":"<p>Kampania wizerunkowa ma na celu podkre\u015blenie sportowego charakteru opon i pokazanie nowych bie\u017cnik&oacute;w. Na potrzeby akcji przygotowano layouty prasowe oraz inserty prasowe w dw&oacute;ch wersjach. <\/p>\n<p>Reklamy pod has\u0142ami &#8222;BFGoodrich \u015bwiat u st&oacute;p&#8221; i &#8222;BFGoodrich style&#8221; obecne b\u0119d\u0105 w prasie (m.in. Auto Moto, Auto Moto i Sport, Auto Moto i Sport &#8211; Auto Katalog 2008, Auto \u015awiat, Auto \u015awiat 4&#215;4, Men&#8217;s Health, Top Gear, Logo, Maxi Tuning, Gt Przegl\u0105d Oponiarski).<\/p>\n<p>Akcja zaplanowana jest na trzy miesi\u0105ce. Kreacj\u0119 kampanii przygotowa\u0142a agencja TBWA. Za zakup i planowanie medi&oacute;w odpowiada dom mediowy Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania prasowa marki BRGoodrich pod has\u0142em &#8222;Opony, kt&oacute;re niejedno widzia\u0142y&#8221;.","protected":false},"author":1,"featured_media":51693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1424,303],"class_list":{"0":"post-51692","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediaedgecia","9":"tag-tbwa","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51692"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51693"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}