{"id":51595,"date":"2008-04-24T16:32:00","date_gmt":"2008-04-24T14:32:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mali-rycerze-hochlandu\/"},"modified":"2008-04-24T16:32:00","modified_gmt":"2008-04-24T14:32:00","slug":"mali-rycerze-hochlandu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mali-rycerze-hochlandu.html","title":{"rendered":"Mali rycerze Hochlandu"},"content":{"rendered":"<p>Kampania ma za zadanie podkre\u015bli\u0107 zalety nowych serk&oacute;w dost\u0119pnych w czterech wariantach, w nowym opakowaniu. Grup\u0105 docelow\u0105 kampanii s\u0105 kobiety w wieku 25 &#8211; 50 lat, kt&oacute;re robi\u0105 zakupy dla ca\u0142ej rodziny.<\/p>\n<p>Bohaterami spotu pt. &#8222;Dobrze si\u0119 smaruje i wyra\u017anie nam smakuje!&#8221; s\u0105 dzieci, kt&oacute;re podczas zabawy w rycerzy jedz\u0105 kanapki posmarowane Maasdamerem Hochland. Scenki w reklamach wykorzystuj\u0105 ba\u015bniowe motywy i odtwarzaj\u0105 atmosfer\u0119 dzieci\u0119cej zabawy.<\/p>\n<p>Kampania b\u0119dzie obecna w telewizji, prasie i outdoorze. Kreacj\u0119 kampanii przygotowa\u0142a agencja Grey. Zakupem i planowaniem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania reklamowa ser&oacute;w marki Hochland, kt&oacute;ra jest kontynuacj\u0105 serii spot&oacute;w &#8222;Szkolni Przyjaciele&#8221;.","protected":false},"author":1,"featured_media":51596,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[66,250],"class_list":{"0":"post-51595","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-grey","9":"tag-zenithoptimedia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51595"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51596"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}