{"id":51513,"date":"2008-04-28T13:38:54","date_gmt":"2008-04-28T11:38:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nestle-promuje-prawidlowe-odzywianie\/"},"modified":"2008-04-28T13:38:54","modified_gmt":"2008-04-28T11:38:54","slug":"nestle-promuje-prawidlowe-odzywianie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nestle-promuje-prawidlowe-odzywianie.html","title":{"rendered":"Nestle promuje prawid\u0142owe od\u017cywianie"},"content":{"rendered":"<p>Celem akcji jest promowanie zasad zdrowego od\u017cywiania.<\/p>\n<p>W kampanii bior\u0105 udzia\u0142: Nescafe, lody Nestle, Princessa, p\u0142atki \u015bniadaniowe Nestle oraz woda mineralna Na\u0142\u0119czowianka. Dodatkowym wparciem s\u0105 dzia\u0142ania ze strony grupy produkt&oacute;w dla dzieci i niemowl\u0105t &#8211; marki Nestle oraz Gerber, a tak\u017ce produkt&oacute;w dla zwierz\u0105t &#8211; Nestle Purina. B\u0119d\u0105 one promowa\u0142y has\u0142o &#8222;Karm smacznie i zdrowo&#8221;.<\/p>\n<p>Akcja b\u0119dzie wsparta materia\u0142ami POS w sieci hipermarket&oacute;w Tesco, spotami radiowymi w lokalnych rozg\u0142o\u015bniach oraz dzia\u0142aniami reklamowymi w kinach. Kampania obejmie 50 sklep&oacute;w w 16 najwi\u0119kszych miastach Polski i potrwa do 7 maja br.<\/p>\n<p>Za przygotowanie konceptu akcji promocyjnej, strategi\u0119 komunikacji, projekty kreatywne, oraz produkcj\u0119 materia\u0142&oacute;w i organizacj\u0119 ca\u0142o\u015bci akcji w hipermarketach odpowiada agencja Ogilvy One. Stron\u0119 internetow\u0105 kampanii &#8222;Jedz smacznie i zdrowo&#8221; przygotowa\u0142a agencja Internet Designers. Dzia\u0142ania z zakresu PR realizuje agencja BCMFD media communications.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a og&oacute;lnopolska kampania edukacyjna &#8222;Jedz smacznie i zdrowo&#8221;, organizowana przez firm\u0119 Nestle.","protected":false},"author":1,"featured_media":51514,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2249,2484,299],"class_list":{"0":"post-51513","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bcmfd","9":"tag-internet-designers","10":"tag-ogilvy","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51513"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51514"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}