{"id":51505,"date":"2008-04-28T15:24:31","date_gmt":"2008-04-28T13:24:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/primavera-zrodlo-uczuc-wody-mineralnej\/"},"modified":"2008-04-28T15:24:31","modified_gmt":"2008-04-28T13:24:31","slug":"primavera-zrodlo-uczuc-wody-mineralnej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/primavera-zrodlo-uczuc-wody-mineralnej.html","title":{"rendered":"Primavera: \u0179r\u00f3d\u0142o uczu\u0107 wody mineralnej"},"content":{"rendered":"<p>Grup\u0105 docelow\u0105 kampanii, prowadzonej pod has\u0142em: &#8222;\u0179r&oacute;d\u0142o uczu\u0107&#8221;, s\u0105 kobiety w ci\u0105\u017cy i m\u0142ode matki.<\/p>\n<p>15- i 30-sekundowe spoty obecne b\u0119d\u0105 w telewizji (m.in. TVP1, TVP2, Polsat), a 8-sekundowy&nbsp; sponsoring pojawi si\u0119 przed serialem &#8222;Pierwsza mi\u0142o\u015b\u0107&#8221; oraz przed prognoz\u0105 pogody we wsp&oacute;lnym pasmie TVP2 i TVP3.<\/p>\n<p>Akcja potrwa do po\u0142owy lipca. Kreacj\u0119 kampanii przygotowa\u0142a agencja B&amp;J. Media zakupi\u0142 i zaplanowa\u0142 dom meidowy MPG.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 wizerunkowa kampania wody \u017ar&oacute;dlanej Primavera, kt&oacute;rej celem jest budowanie \u015bwiadomo\u015bci marki w\u015br&oacute;d konsument&oacute;w.","protected":false},"author":1,"featured_media":51506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2589,808],"class_list":{"0":"post-51505","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bj","9":"tag-mpg","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51505"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51506"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}