{"id":51459,"date":"2008-04-29T13:29:34","date_gmt":"2008-04-29T11:29:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/budzet-intela-w-rekach-omd\/"},"modified":"2008-04-29T13:29:34","modified_gmt":"2008-04-29T11:29:34","slug":"budzet-intela-w-rekach-omd","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/budzet-intela-w-rekach-omd.html","title":{"rendered":"Bud\u017cet Intela w r\u0119kach OMD"},"content":{"rendered":"<p>W ostatecznej rozgrywce OMD pokona\u0142o dotychczasow\u0105 agencj\u0119 Universal McCann, pe\u0142ni\u0105c\u0105 swoje obowi\u0105zki od marca 2005 r. oraz ostatni\u0105 z fina\u0142owej tr&oacute;jki, agencj\u0119 Starcom ze stajni Publicis Group. Obs\u0142ug\u0105 Intela zajmie si\u0119 chicagowskie biuro OMD. Jego obowi\u0105zki nie zawieraj\u0105 cz\u0119\u015bci kreatywnej, kt&oacute;r\u0105 nadal zajmuje si\u0119 nale\u017c\u0105cy do Interpublic, McCann Erickson.<\/p>\n<p>&#8211; Ka\u017cdy z finalist&oacute;w zrobi\u0142 na nas wra\u017cenie, jednak to OMD da\u0142a nam wi\u0119ksze poczucie posiadania \u015bwiatowej klasy przyw&oacute;dztwa w przemy\u015ble medialnym, najnowocze\u015bniejszych rozwi\u0105za\u0144 biznesowych i analiz &#8211; stwierdza Nancy Bhagat, wiceprezes sprzeda\u017cy i marketingu Intela.<\/p>\n<p>Przetarg rozpocz\u0105\u0142 si\u0119 w grudniu ubieg\u0142ego roku, a sko\u0144czy\u0142 si\u0119 ostateczn\u0105 prezentacj\u0105 dwa tygodnie temu. Pocz\u0105tkowo bra\u0142o w nim udzia\u0142 pi\u0119\u0107 agencji, jednak Mediaedge:cia oraz ZenithOptimedia odpad\u0142y we wcze\u015bniejszym stadium. Przetarg obs\u0142ugiwa\u0142a firma Ark Advisors.<\/p>\n","protected":false},"excerpt":{"rendered":"Nale\u017c\u0105ca do Omnicom agencja OMD zdoby\u0142a warty 300 mln dol. bud\u017cet Intela.","protected":false},"author":1,"featured_media":51460,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[580,333],"class_list":{"0":"post-51459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-intel","9":"tag-omd","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51459"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51460"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}