{"id":5141,"date":"2012-08-20T22:16:45","date_gmt":"2012-08-20T20:16:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zabka-promuje-nowa-oferte\/"},"modified":"2012-08-20T22:16:45","modified_gmt":"2012-08-20T20:16:45","slug":"zabka-promuje-nowa-oferte","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zabka-promuje-nowa-oferte.html","title":{"rendered":"\u017babka promuje now\u0105 ofert\u0119"},"content":{"rendered":"<p>Animowany spot jest elementem nowej kampanii reklamowej &#8222;\u015awie\u017ce pieczywo. Rano i po po\u0142udniu&#8221;. Kampania ruszy\u0142a 15 sierpnia. Prowadzona jest w telewizji, radiu i w Internecie oraz wsparta dzia\u0142aniami PR.<\/p>\n<p>Celem kampanii jest podkre\u015blenie bogatej oferty oraz wysokiej jako\u015bci pieczywa oferowanego w \u017babce, a tak\u017ce zach\u0119cenie konsument&oacute;w do kupowania pieczywa r&oacute;wnie\u017c po po\u0142udniu.<\/p>\n<p>Kampania reklamowa obejmie kana\u0142y TV (m.in. TVP1, TVP2, TVN, Polsat, kana\u0142y tematyczne), radio (m.in. RMF FM i Radio Zet) i internet. Wspiera\u0107 j\u0105 b\u0119d\u0105 materia\u0142y POS w sklepach.<\/p>\n<p>Za kreacj\u0119 kampanii oraz produkcj\u0119 spotu odpowiada agencja reklamowa Heart &amp; Brain. Zakupem medi&oacute;w zajmuj\u0105 si\u0119: PRO Media House &#8211; w przypadku TV i radio oraz Media Direction OMD &#8211; w przypadku Internetu. Za dzia\u0142ania PR odpowiedzialna jest agencja Q&amp;AConsulting.<\/p>\n","protected":false},"excerpt":{"rendered":"Sie\u0107 sklep&oacute;w \u017babka startuje z kampani\u0105 reklamow\u0105 wspieraj\u0105c\u0105 now\u0105 ofert\u0119.","protected":false},"author":1,"featured_media":5142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[999,906],"class_list":{"0":"post-5141","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-heart-brain","9":"tag-media-direction-omd","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5141"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5142"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}