{"id":5137,"date":"2012-08-21T00:15:40","date_gmt":"2012-08-20T22:15:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/stabilo-z-pierwsza-kampania-w-polsce\/"},"modified":"2012-08-21T00:15:40","modified_gmt":"2012-08-20T22:15:40","slug":"stabilo-z-pierwsza-kampania-w-polsce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/stabilo-z-pierwsza-kampania-w-polsce.html","title":{"rendered":"Stabilo z pierwsz\u0105\u00a0kampani\u0105 w Polsce"},"content":{"rendered":"

Kampania, zaplanowana do 16 wrze\u015bnia, dodatkowo wsparta zostanie aktywno\u015bciami w internecie, a tak\u017ce dzia\u0142aniami PR.<\/p>\n

Spot o d\u0142ugo\u015bci 15 sekund emitowany wcze\u015bniej na rynku w\u0119gierskim, hiszpa\u0144skim, niemieckim, brytyjskim zosta\u0142 zaadaptowany na rynek polski. Reklamy emitowane b\u0119d\u0105 w kana\u0142ach telewizyjnych: TVN, Polsat i At Media.<\/p>\n

Kampania telewizyjna wsparta b\u0119dzie dzia\u0142aniami w internecie. G\u0142ówn\u0105 platform\u0105 komunikacji b\u0119dzie fan page facebook.com\/stabilopl<\/a> oraz strona stabilo.pl. Dzia\u0142ania w internecie obejm\u0105 tak\u017ce obecno\u015b\u0107 marki na forach internetowych oraz wspó\u0142prac\u0119 z blogerami.<\/p>\n

Adaptacj\u0119 spotu reklamowego przygotowa\u0142a agencja E-Graphics, planowaniem i zakupem mediów zaj\u0105\u0142 si\u0119 dom mediowy Equinox Media. Za dzia\u0142ania w internecie odpowiada agencja Bird&Co, natomiast wsparcie PR dla kampanii zapewnia agencja TBWA PR.<\/p>\n","protected":false},"excerpt":{"rendered":"24 sierpnia br. pod has\u0142em „Wzmocnij pami\u0119\u0107 kolorami” wystartuje pierwsza w Polsce telewizyjna kampania marki Stabilo.","protected":false},"author":1,"featured_media":5138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[269,303],"class_list":{"0":"post-5137","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-equinox","9":"tag-tbwa","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5137"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5138"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}