{"id":51333,"date":"2008-05-05T15:06:55","date_gmt":"2008-05-05T13:06:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/smolarek-i-samsung-w-nowoczesnym-miescie\/"},"modified":"2008-05-05T15:06:55","modified_gmt":"2008-05-05T13:06:55","slug":"smolarek-i-samsung-w-nowoczesnym-miescie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/smolarek-i-samsung-w-nowoczesnym-miescie.html","title":{"rendered":"Smolarek i Samsung w nowoczesnym mie\u015bcie"},"content":{"rendered":"<p>G\u0142&oacute;wnym elementem kampanii pt. &#8222;Wyobra\u017a sobie pi\u0119kno, kt&oacute;re przyci\u0105ga&#8221; jest spot z udzia\u0142em napastnika Reprezentacji Polski w pi\u0142ce no\u017cnej.<\/p>\n<p>Celem akcji jest przedstawienie i wprowadzenie na polski rynek nowej linii telewizor&oacute;w Samsung. Kampania ma wspiera\u0107 sprzeda\u017c nowych produkt&oacute;w i podtrzyma\u0107 wizerunek firmy. Akcja nawi\u0105zuje do wygl\u0105du nowego produktu i wykorzystuje dwa kolory &#8211; czarny i czerwony. Spot pokazuje Smolarka w otoczeniu nowoczesnego miasta, pod\u0105\u017caj\u0105cego za czerwonymi znakami. Prowadzony w ten spos&oacute;b odnajduje najnowszy telewizor Serii 6.<\/p>\n<p>Kampania potrwa do po\u0142owy czerwca i b\u0119dzie obecna w telewizji, prasie, internecie i na outdoorze. Kampani\u0119 przygotowa\u0142a agencja Cheil Worldwide.<\/p>\n<p>Udzia\u0142 pi\u0142karza w kampanii reklamowej jest efektem podpisanego 27 marca kontraktu Smolarka z firm\u0105 Samsung.<\/p>\n","protected":false},"excerpt":{"rendered":"Samsung rozpoczyna kampani\u0119 promuj\u0105c\u0105 now\u0105 lini\u0119 telewizor&oacute;w LCD Serii 6, kt&oacute;rej twarz\u0105 jest Ebi Smolarek.","protected":false},"author":1,"featured_media":51334,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[195],"class_list":{"0":"post-51333","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-samsung","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51333"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51334"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}