{"id":51307,"date":"2008-05-06T10:11:05","date_gmt":"2008-05-06T08:11:05","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pic-sie-chce-naleczowianke\/"},"modified":"2008-05-06T10:11:05","modified_gmt":"2008-05-06T08:11:05","slug":"pic-sie-chce-naleczowianke","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pic-sie-chce-naleczowianke.html","title":{"rendered":"Pi\u0107 si\u0119 chce Na\u0142\u0119czowiank\u0119"},"content":{"rendered":"<p>Grup\u0105 docelow\u0105 kampanii s\u0105 kobiety powy\u017cej 20. roku \u017cycia ze \u009c\u015brednich i du\u017cych miast.<\/p>\n<p>Kampania obejmuje spoty telewizyjne (m.in.: TVP, Polsat i TVN), outdoor (billboardy pojawi\u0105 si\u0119 w Warszawie, Poznaniu, Krakowie, Wroc\u0142awiu, Katowicach, Lublinie, Rzeszowie, Tr&oacute;jmie\u009ccie, Szczecinie i \u0141odzi) oraz wsparcie w punktach sprzeda\u017cy. Jej zako\u0144czenie planowane jest na koniec maja br.<\/p>\n<p>Za kreacj\u0119 kampanii telewizyjnej odpowiedzialna jest agencja DDB Warszawa. Spot zosta\u0142 zrealizowany przez Sebastiana Pa\u0144czyka. Media zaplanowa\u0142 i kupi\u0142 dom mediowy Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em \u0094&#8221;A\u017c pi\u0107 si\u0119 chce&#8221;\u0094 ruszy\u0142a kampania reklamowa Na\u0142\u0119czowianki. Jej celem jest wzmocnienie i od\u009cwie\u017cenie wizerunku marki.","protected":false},"author":1,"featured_media":51308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472,1424],"class_list":{"0":"post-51307","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"tag-mediaedgecia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51307"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51308"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}