{"id":51303,"date":"2008-05-06T10:40:52","date_gmt":"2008-05-06T08:40:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/2-0-czyli-2-w-1\/"},"modified":"2008-05-06T10:40:52","modified_gmt":"2008-05-06T08:40:52","slug":"2-0-czyli-2-w-1","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/2-0-czyli-2-w-1.html","title":{"rendered":"2.0 czyli 2 w 1"},"content":{"rendered":"<p>Czy oznacza to, \u017ce marketing wkroczy\u0142 w er\u0119 2.0?<\/p>\n<p>Wed\u0142ug raportu &#8222;New Media Emergence in DM &amp; Brand&#8221; najcz\u0119\u015bciej stosowanymi przez marketer&oacute;w narz\u0119dziami Web 2.0 s\u0105: blogi (25,6 proc.), wideo online (24,4 proc.), tre\u015bci generowane przez u\u017cytkownik&oacute;w (UGC) (18,8 proc.) oraz wirtualne spo\u0142eczno\u015bci (18,1 proc.).<\/p>\n<p>85 proc. marketer&oacute;w badanych przez Direct Marketing Association uwa\u017ca, \u017ce Web 2.0 efektywnie zwi\u0119ksza zaanga\u017cowanie klient&oacute;w. Uwidacznia si\u0119 to we wzro\u015bcie sprzeda\u017cy. 84 proc. twierdzi, \u017ce zastosowanie blog&oacute;w i innych narz\u0119dzi tego typu, daje mo\u017cliwo\u015b\u0107 budowy spo\u0142eczno\u015bci lojalnych klient&oacute;w zwi\u0105zanych z konkretn\u0105 mark\u0105 lub produktem. Opinii marketer&oacute;w nie potwierdza jednak udzia\u0142 nak\u0142ad&oacute;w na Web 2.0 w bud\u017cetach reklamowych &#8211; ich maksymalny poziom osi\u0105ga 25 proc.<\/p>\n<p>&#8211; W Polsce do najpopularniejszych instrument&oacute;w Web 2.0 nale\u017c\u0105 serwisy spo\u0142eczno\u015bciowe oraz blogi. Firmy dzia\u0142aj\u0105ce na polskim rynku korzystaj\u0105 z nich coraz cz\u0119\u015bciej. Wydaje si\u0119 jednak, \u017ce musi jeszcze min\u0105\u0107 troch\u0119 czasu zanim marketerzy w pe\u0142ni doceni\u0105 jego zalety &#8211; komentuje \u0141ukasz Wo\u0142ek, managing director agencji interaktywnej Eura7.<\/p>\n","protected":false},"excerpt":{"rendered":"Badania Direct Marketing Association dowodz\u0105, \u017ce Web 2.0 umo\u017cliwia pe\u0142n\u0105 integracj\u0119 dzia\u0142a\u0144 z zakresu marketingu bezpo\u015bredniego i budowy marki.","protected":false},"author":1,"featured_media":51304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1059],"class_list":{"0":"post-51303","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-eura7","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51303"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51304"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}