{"id":51293,"date":"2008-05-06T11:45:33","date_gmt":"2008-05-06T09:45:33","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/product-placement-ma-sie-dobrze\/"},"modified":"2008-05-06T11:45:33","modified_gmt":"2008-05-06T09:45:33","slug":"product-placement-ma-sie-dobrze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/product-placement-ma-sie-dobrze.html","title":{"rendered":"Product placement ma si\u0119 dobrze"},"content":{"rendered":"<p>Firma badawcza przeanalizowa\u0142a jedenastu ameryka\u0144skich nadawc&oacute;w, ABC, CBS, CW, FOX, MNT, NBC oraz telewizje kablowe A&amp;E, Bravo, HGTV, MTV, TLC. W trakcie trzech pierwszych miesi\u0119cy tego roku marki pojawi\u0142y si\u0119 na ekranie 117,976 razy &#8211; wynika z danych Nielsen Product Placement Service. Przy czym ta forma marketingu zdoby\u0142a w pierwszym kwartale szczeg&oacute;lnie du\u017c\u0105 przychylno\u015b\u0107 stacji naziemnych, rosn\u0105c w tym okresie a\u017c o 39 procent. W tym samym czasie telewizje kablowe zmniejszy\u0142y nieznacznie (o 1 proc.) ilo\u015b\u0107 pojawiaj\u0105cych si\u0119 marek.<\/p>\n<p>W\u015br&oacute;d marek, kt&oacute;re najcz\u0119\u015bciej pojawia\u0142y si\u0119 zar&oacute;wno w stacjach naziemnych jak i kablowych znalaz\u0142y si\u0119 Under Armour Apparel (2 960 razy w pierwszym kwartale 2008), magazyn Elle (2 429) oraz Coca Cola (2 380).<\/p>\n","protected":false},"excerpt":{"rendered":"Badania przeprowadzone przez Nielsen wskazuj\u0105 wzrost product placement o 6 proc. w pierwszym kwartale 2008 roku.","protected":false},"author":1,"featured_media":51294,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1873],"class_list":{"0":"post-51293","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-nielsen","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51293"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51294"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}