{"id":51222,"date":"2008-05-07T11:37:33","date_gmt":"2008-05-07T09:37:33","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/z-play-do-czech-wideo\/"},"modified":"2008-05-07T11:37:33","modified_gmt":"2008-05-07T09:37:33","slug":"z-play-do-czech-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/z-play-do-czech-wideo.html","title":{"rendered":"Z Play do Czech (wideo)"},"content":{"rendered":"<p>Pojawienie si\u0119 nowych plan&oacute;w abonamentowych pod nazw\u0105 &#8222;Nowy Play Abonament&#8221;&nbsp;<strong><span style=\"font-weight: normal;\">w cenie 30, 50, 65, 90 oraz 120 z\u0142otych wsparte jest kampani\u0105 promocyjn\u0105.<\/span><\/strong><\/p>\n<p>Koncept kreatywny spotu reklamowego &#8222;Do Czech&#8221; opiera si\u0119 na rozumowaniu, i\u017c pewne rzeczy po prostu &#8222;si\u0119 ma&#8221;. Za pomoc\u0105 historii starszego podrywacza kampania informuje, \u017ce w Play pojawia si\u0119 oferta &#8222;Trzy osoby za darmo&#8221;. Charakterystycznym elementem jest posta\u0107 blondynki, ilustruj\u0105cej przekaz Play.<\/p>\n<p>Kampania obecna b\u0119dzie w telewizji (TVP1, TVP2, TVN, TVN7, Czw&oacute;rka), prasie (dzienniki, tygodniki, dwutygodniki, magazyny), internecie (portale g\u0142&oacute;wne i tematyczne), radiu i na outdoorze.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja Change Communication. Za zakup i planowanie medi&oacute;w odpowiada dom mediowy ZenithOptimedia.<\/p>\n<p><strong><a href=\"http:\/\/wiadomosci.mediarun.pl\/spoty\/szczegoly\/id48,Nowy_Play_Abonament\" target=\"_blank\" rel=\"noopener\">Zobacz nowy spot operatora<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Play wprowadza nowe taryfy dla klient&oacute;w indywidualnych, kt&oacute;re zawieraj\u0105 3 darmowe numery, minuty oraz\nmultimedialne telefony 3G.","protected":false},"author":1,"featured_media":51223,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[933],"class_list":{"0":"post-51222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-change-integrated","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51222"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51223"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}