{"id":51218,"date":"2008-05-07T12:36:22","date_gmt":"2008-05-07T10:36:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jurajska-zasmakuj-natury\/"},"modified":"2008-05-07T12:36:22","modified_gmt":"2008-05-07T10:36:22","slug":"jurajska-zasmakuj-natury","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jurajska-zasmakuj-natury.html","title":{"rendered":"Jurajska: zasmakuj natury"},"content":{"rendered":"<p>Celem kampanii jest wzmocnienie pozycji marki Jurajska na rynku, jako wody, kt&oacute;ra sprawdza si\u0119 na co dzie\u0144.<\/p>\n<p>20- i 30-sekundowe spoty b\u0119d\u0105 emitowane w telewizji (TVP1, TVP2, TVN, TVN7, TVN Style, TVN24, Polsat, Czw&oacute;rka, Discovery, Fox Life, Hallmark, AXN). Akcja obecna b\u0119dzie w prasie (handlowej i codzienniej) oraz w internecie (Onet.pl, Wp.pl).<\/p>\n<p>W kolejnych etapach kampanii b\u0119d\u0105 emitowane spoty sponsorskie transmisji mecz&oacute;w Ligii \u015awiatowej siatkarzy. Layoty uka\u017c\u0105 si\u0119 w prasie kobiecej oraz na outdoorze na terenie ca\u0142ej Polski. Kampania potrwa do ko\u0144ca sierpnia.<\/p>\n<p>Strategi\u0119 kampanii opracowa\u0142a Jurajska Sp&oacute;\u0142dzielnia Pracy. Autorem projekt&oacute;w graficznych jest krakowskie&nbsp; Studio Projektowe Mh &#8211; art. Za zakup medi&oacute;w odpowiada Dom Mediowy MPG.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Pos\u0142uchaj swojego pragnienia &#8211; zasmakuj natury&#8221; to has\u0142o kampanii promocyjnej wody mineralnej Jurajska.","protected":false},"author":1,"featured_media":51219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2952,808],"class_list":{"0":"post-51218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mh-art","9":"tag-mpg","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51218"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51219"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}