{"id":51166,"date":"2008-05-08T13:52:53","date_gmt":"2008-05-08T11:52:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/najwieksze-koncerny-reklamowe-wg-advertising-age\/"},"modified":"2008-05-08T13:52:53","modified_gmt":"2008-05-08T11:52:53","slug":"najwieksze-koncerny-reklamowe-wg-advertising-age","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/najwieksze-koncerny-reklamowe-wg-advertising-age.html","title":{"rendered":"Najwi\u0119ksze koncerny reklamowe wg Advertising Age"},"content":{"rendered":"<p>Ranking przygotowany przez magazyn Advertising Age wskazuje najsprawniejsze w dzia\u0142aniu koncerny rynku reklamowego w roku ubieg\u0142ym.<\/p>\n<p>Walka o podium by\u0142a niezwykle zaci\u0119ta, Omnicom Group z 12,694 mld przychod&oacute;w, przy czym 6,704 w samych Stanach Zjednoczonych, uplasowa\u0142a si\u0119 na pierwszej pozycji, wyprzedzaj\u0105c nieznacznie WPP (12,383 mld dol.). Trzecie miejsce nale\u017cy do kolejnego giganta rynku, Interpublic (6,554 mld dol). Poza podium natomiast znalaz\u0142 si\u0119 koncern Publicis Groupe.<\/p>\n<p>Holding Omnicom Group w 2007 r. zatrudnia\u0142 70 tys. os&oacute;b i posiada\u0142 oko\u0142o 5 tys. klient&oacute;w. Niemal 43 proc. obrot&oacute;w sp&oacute;\u0142ki pochodzi\u0142o z &#8222;tradycyjnej reklamy w mediach&#8221;, za reszt\u0119 odpowiadaj\u0105 r&oacute;\u017cnego rodzaju us\u0142ugi marketingowe oferowane przez grup\u0119.<\/p>\n","protected":false},"excerpt":{"rendered":"Omnicom Group utrzyma\u0142 pozycj\u0119 najwi\u0119kszego koncernu reklamowego .","protected":false},"author":1,"featured_media":51167,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2689],"class_list":{"0":"post-51166","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-omnicom-group","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51166"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51167"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}