{"id":51075,"date":"2008-05-12T11:31:31","date_gmt":"2008-05-12T09:31:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/symulacja-wiezienia-dla-pijanych-kierowcow\/"},"modified":"2008-05-12T11:31:31","modified_gmt":"2008-05-12T09:31:31","slug":"symulacja-wiezienia-dla-pijanych-kierowcow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/symulacja-wiezienia-dla-pijanych-kierowcow.html","title":{"rendered":"Symulacja wi\u0119zienia dla pijanych kierowc\u00f3w"},"content":{"rendered":"<p>Akcja pod has\u0142em: &#8222;Przyzwyczajaj si\u0119 do nowego widoku, je\u015bli chcesz prowadzi\u0107 dzi\u015b po alkoholu&#8221; skierowana jest do aktywnych i zmotoryzowanych kierowc&oacute;w miast i ma na celu w interaktywny spos&oacute;b zwr&oacute;ci\u0107 uwag\u0119 na problem.<\/p>\n<p>Kampania realizowana jest przy wykorzystaniu no\u015bnik&oacute;w ADBoard i ADMirror, zlokalizowanych w restauracjach, kawiarniach, pubach, klubach i centrach rozrywki na terenie Lublina. Naklejki&nbsp; symuluj\u0105ce wi\u0119zienn\u0105 krat\u0119 zosta\u0142y przyklejone na lustra. Maj\u0105 ostrzega\u0107 przed znalezieniem si\u0119 w celi.<\/p>\n<p>Za planowanie medi&oacute;w i dob&oacute;r no\u015bnik&oacute;w indoorowych odpowiada Polonia Indoor Advertising. Kreacj\u0119 kampanii przygotowa\u0142a Fabryka Komunikacji Spo\u0142ecznej.<\/p>\n","protected":false},"excerpt":{"rendered":"Fabryka Komunikacji Spo\u0142ecznej zainicjowa\u0142a spo\u0142eczn\u0105 kampani\u0119, kt&oacute;ra\nma u\u015bwiadamia\u0107 kierowcom o konsekwencjach prowadzenia pojazd&oacute;w pod\nwp\u0142ywem alkoholu","protected":false},"author":1,"featured_media":51076,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2792],"class_list":{"0":"post-51075","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-pia","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51075"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51076"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}