{"id":51049,"date":"2008-05-12T13:29:55","date_gmt":"2008-05-12T11:29:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/marathon-wraca-na-rynek\/"},"modified":"2008-05-12T13:29:55","modified_gmt":"2008-05-12T11:29:55","slug":"marathon-wraca-na-rynek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/marathon-wraca-na-rynek.html","title":{"rendered":"Marathon wraca na rynek"},"content":{"rendered":"<p>Niemal dwie dekady po zmianie nazwy Mars liczy na pozytywne emocje zwi\u0105zane ze star\u0105 nazw\u0105 jednego z najbardziej znanych batonik&oacute;w na \u015bwiecie. To ju\u017c druga, po Opal Fruits retro marka wracaj\u0105ca na rynek za spraw\u0105 specjalist&oacute;w od marketingu koncernu Mars.<\/p>\n<p>Marathon przemianowany zosta\u0142 na Snickers w 1990 roku, gdy Mars postanowi\u0142 w\u0142\u0105czy\u0107 brytyjsk\u0105 mark\u0119 do swojej globalnej oferty. Powr&oacute;t do korzeni staje si\u0119 nowym trendem marketingowym w bran\u017cy, kt&oacute;ry zapocz\u0105tkowa\u0142a firma Cadbury, wprowadzaj\u0105c limitowan\u0105 edycj\u0119 batonika Wispa. Krok ten spotka\u0142 si\u0119 z tak pozytywnym odbiorem spo\u0142ecznym, \u017ce koncern zdecydowa\u0142 si\u0119 na sta\u0142e wprowadzi\u0107 t\u0119 mark\u0119 do swojej oferty.<\/p>\n","protected":false},"excerpt":{"rendered":"Marathon, od 18 lat znany pod nazw\u0105 Snickers, trafi do brytyjskich sklep&oacute;w.","protected":false},"author":1,"featured_media":51050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[1196],"class_list":{"0":"post-51049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-mars","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51049"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51050"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}