{"id":51035,"date":"2008-05-12T14:35:34","date_gmt":"2008-05-12T12:35:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bennhakker-zdradza-zmiany-wideo\/"},"modified":"2008-05-12T14:35:34","modified_gmt":"2008-05-12T12:35:34","slug":"bennhakker-zdradza-zmiany-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bennhakker-zdradza-zmiany-wideo.html","title":{"rendered":"Bennhakker zdradza zmiany (wideo)"},"content":{"rendered":"<p>Has\u0142o &#8222;Wydajesz &amp; Zarabiasz&#8221; ma promowa\u0107 nowy produkt banku BZ WBK &#8211; konto osobiste, kt&oacute;rego posiadacze b\u0119d\u0105 otrzymywa\u0107 z powrotem cz\u0119\u015b\u0107 swoich wydatk&oacute;w. Co miesi\u0105c bank b\u0119dzie zwraca\u0142 1 proc. ka\u017cdej transakcji bezgot&oacute;wkowej dokonanej kart\u0105 dodawn\u0105 do konta.<\/p>\n<p>Konwencja spotu reklamowego nawi\u0105zuje do skojarze\u0144 z wielkim kinem. Agencja stworzy\u0142a histori\u0119 o konferencji prasowej, w kt&oacute;rej Leo Bennhakker og\u0142asza d\u0142ugo zapowiadan\u0105 zmian\u0119. <\/p>\n<p>Do nowego konta b\u0119dzie wydawana specjalna karta Visa w czarnym kolorze i ze &#8222;\u015bwiec\u0105cym&#8221; kstza\u0142tem skarbonki.<\/p>\n<p>Akcja obecna b\u0119dzie w telewizji, prasie i na billboardach. Kampania potrwa do czerwca.<\/p>\n<p>Kreacj\u0119 kampanii zrealizowa\u0142a agencja GPD Advertising. Zakupem i planowaniem medi&oacute;w zajmowa\u0142 si\u0119 dom mediowy Universal McCann.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142 drugi etap teaserowej kampanii BZ WBK, kt&oacute;rej twarz\u0105 jest Leo Beenhakker, trener polskiej reprezentacji w pi\u0142ce no\u017cnej.","protected":false},"author":1,"featured_media":51036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1056],"class_list":{"0":"post-51035","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gpd","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=51035"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/51035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/51036"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=51035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=51035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=51035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}