{"id":50979,"date":"2008-05-13T13:37:50","date_gmt":"2008-05-13T11:37:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/budzet-chivas-w-rekach-euro-rscg\/"},"modified":"2008-05-13T13:37:50","modified_gmt":"2008-05-13T11:37:50","slug":"budzet-chivas-w-rekach-euro-rscg","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/budzet-chivas-w-rekach-euro-rscg.html","title":{"rendered":"Bud\u017cet Chivas w r\u0119kach Euro RSCG"},"content":{"rendered":"<p>Chivas, szkocka whisky, jest najbardziej dochodow\u0105 mark\u0105 w portfolio Pernod, osi\u0105gaj\u0105c w 2007 r. warto\u015b\u0107 sprzeda\u017cy na poziomie 1,5 mld dolar&oacute;w. Jednocze\u015bnie uplasowa\u0142a si\u0119 ona na &oacute;smym miejscu w&nbsp; rankingu najwi\u0119kszych marek napoj&oacute;w spirytusowych na \u015bwiecie.<\/p>\n<p>Agencja TBWA odpowiedzialna by\u0142a za obowi\u0105zki kreatywne Chivas przez ostatnie 14 lat, odpowiadaj\u0105c mi\u0119dzy innymi za ostatni\u0105 kampani\u0119 &#8222;The Chivas Life&#8221;. Przy tym wydatki reklamowe na terenie Stan&oacute;w Zjednoczonych s\u0105 wyj\u0105tkowo niewielkie, osi\u0105gaj\u0105c, zgodnie z danymi przedstawionymi przez TNS Media Intelligence, tylko 5 mln dol. w roku ubieg\u0142ym.<\/p>\n<p>Warto\u015b\u0107 bud\u017cetu osi\u0105gn\u0105\u0107 mo\u017ce 90 mln dol. globalnie. TBWA pozostaje nadal g\u0142&oacute;wn\u0105 agencj\u0105 Pernod, prowadz\u0105c takie marki jak Jameson czy Seagram&#8217;s.<\/p>\n","protected":false},"excerpt":{"rendered":"Pernod Ricard przenosi kreatywny bud\u017cet Chivas Regal z TBWA\/Chiat\/Day do Euro RSCG.","protected":false},"author":1,"featured_media":50980,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[74],"class_list":{"0":"post-50979","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-havas","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50979"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50980"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}