{"id":50857,"date":"2008-05-15T13:00:39","date_gmt":"2008-05-15T11:00:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nivea-sluchaj-muzyki-i-komplementow\/"},"modified":"2008-05-15T13:00:39","modified_gmt":"2008-05-15T11:00:39","slug":"nivea-sluchaj-muzyki-i-komplementow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nivea-sluchaj-muzyki-i-komplementow.html","title":{"rendered":"Nivea: s\u0142uchaj muzyki i komplement\u00f3w"},"content":{"rendered":"<p>Akcja skierowana jest do kobiet w wieku 16-24 lat, aktywnych, mieszkaj\u0105cych w du\u017cych miastach. Promocja zaplanowana jest na miesi\u0105c.&nbsp;Has\u0142o przewodnie kampanii zach\u0119ca konsumentki Nivea do &#8222;s\u0142uchania muzyki i komplement&oacute;w&#8221;.<\/p>\n<p>Kampania b\u0119dzie realizowana przy wykorzystaniu no\u015bnik&oacute;w PIA: AdMirror Max, AdBoardy przy lustrach, AdMirror na lustrach, AdStickers na drzwiach, kafelkach i suszarkach. No\u015bniki zlokalizowane s\u0105 w pubach, klubach, kinach, centrach rozrywki, kawiarniach, restauracjach i na basenach. <\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja TBWA. Za przygotowanie i realizacj\u0119 kampanii indoroowej odpowiada PIA.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142\u0105 si\u0119 kampania reklamowa Nivea Visage Young, kt&oacute;rej\ncelem jest budowanie wizerunku marki jako m\u0142odzie\u017cowej i nowoczesnej.","protected":false},"author":1,"featured_media":50858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[258,2792,303],"class_list":{"0":"post-50857","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-nivea","9":"tag-pia","10":"tag-tbwa","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50857"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50858"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}