{"id":50819,"date":"2008-05-15T16:30:33","date_gmt":"2008-05-15T14:30:33","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rexona-staje-na-glowie\/"},"modified":"2008-05-15T16:30:33","modified_gmt":"2008-05-15T14:30:33","slug":"rexona-staje-na-glowie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rexona-staje-na-glowie.html","title":{"rendered":"Rexona staje na g\u0142owie"},"content":{"rendered":"<p>Celem kampanii jest budowanie wizerunku Rexony jako &#8222;najg\u0142adszego&#8221; dezodorantu w kulce. Promocja skierowana jest do kobiet w wieku 25-35 lat.<\/p>\n<p>Akcja obecna b\u0119dzie w prasie (\u015awiat Kobiety, Dziecko, Cosmopolitan, Viva!, Gala, Joy, InStyle, Uroda, Glamour, Gazeta Wyborcza, Wysokie Obcasy, Pani, Party, Gala, Olivia, Avanti, Mamo to ja, Tw&oacute;j Styl, Elle), internecie i na billboardach.<\/p>\n<p>Za realizacje kampanii odpowiada agencja IQ Marketing. Zakupem i planowanie medi&oacute;w zajmowa\u0142 si\u0119 dom mediowy PHD.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Postaw na g\u0142adko\u015b\u0107&#8221; rozpocz\u0119\u0142a si\u0119 kampania promocyjno-wizerunkowa antyperspirantu w kulce Rexona for Women.","protected":false},"author":1,"featured_media":50820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[853,445],"class_list":{"0":"post-50819","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iq-marketing","9":"tag-phd","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50819"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50820"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}