{"id":50800,"date":"2008-05-16T12:33:34","date_gmt":"2008-05-16T10:33:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zywiec-reklamuje-pasje\/"},"modified":"2008-05-16T12:33:34","modified_gmt":"2008-05-16T10:33:34","slug":"zywiec-reklamuje-pasje","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zywiec-reklamuje-pasje.html","title":{"rendered":"\u017bywiec reklamuje pasje"},"content":{"rendered":"<p>Celem promocji jest podkre\u015blenie &#8222;wyj\u0105tkowo\u015bci&#8221; marki. Spot pokazuje ludzi, kt&oacute;rzy realizuj\u0105 swoje pasje, z has\u0142ami: &#8222;nie ka\u017cdy mo\u017ce poczu\u0107 dum\u0119&#8221;, &#8222;nie ka\u017cdy mo\u017ce poczu\u0107 wolno\u015b\u0107&#8221;, &#8222;nie ka\u017cdy mo\u017ce poczu\u0107 przestrze\u0144&#8221;. Zaprezentowane jest tak\u017ce piwo \u017bywiec z has\u0142em &#8222;nie ka\u017cde piwo to \u017bywiec&#8221;. Ide\u0105 spotu jest zach\u0119cenie do odkrywania swoich pasji.<\/p>\n<p>W kampanii zostanie zaprezentowana pierwsza z serii nowych kreacji wizerunkowych marki.<\/p>\n<p>Akcja obecna b\u0119dzie w telewizji (TVN24, TVN Turbo, Polsat Sport, Discovery, Canal+, National Geografic HD, Canal+ Sport, nSport), w internecie oraz w sieci multipleks&oacute;w.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja Just, za produkcj\u0119 filmow\u0105 odpowiada Opus Film. Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy ZenithOptimedia (telewizja i internet) oraz agencja Media Concept (outdoor).<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Nie ka\u017cdy&#8221; to has\u0142o nowej kampanii reklamowej marki \u017bywiec.","protected":false},"author":1,"featured_media":50801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[952,1439,732,250],"class_list":{"0":"post-50800","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-just","9":"tag-media-concept","10":"tag-opus-film","11":"tag-zenithoptimedia","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50800"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50801"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}