{"id":50784,"date":"2008-05-16T14:40:04","date_gmt":"2008-05-16T12:40:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/piast-wspiera-wielka-pilke\/"},"modified":"2008-05-16T14:40:04","modified_gmt":"2008-05-16T12:40:04","slug":"piast-wspiera-wielka-pilke","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/piast-wspiera-wielka-pilke.html","title":{"rendered":"Piast wspiera wielk\u0105 pi\u0142k\u0119"},"content":{"rendered":"<p>Kampania podkre\u015bla rol\u0119 marki Piast jako sponsora dru\u017cyny pi\u0142ki no\u017cnej WKS \u015al\u0105sk Wroc\u0142aw.&nbsp; <\/p>\n<p>Na ulicach Wroc\u0142awia i jego najbli\u017cszych okolic pojawi\u0142y si\u0119 billboardy utrzymane w charakterystycznej dla Piasta czarno-bia\u0142ej tonacji, przedstawiaj\u0105ce wielk\u0105 pi\u0142k\u0119 przetaczaj\u0105c\u0105 si\u0119 przez wroc\u0142awskie ulice. <\/p>\n<p>Kampania prowadzona b\u0119dzie na terenie Wroc\u0142awia i jego najbli\u017cszych okolic do ko\u0144ca czerwca br., przy wykorzystaniu r&oacute;\u017cnorodnych format&oacute;w billboard&oacute;w oraz siatek wielkoformatowych, m.in. na wroc\u0142awskim rynku. <\/p>\n<p>Kampanii &#8222;Wspieramy Wielk\u0105 Pi\u0142k\u0119&#8221; towarzyszy promocja konsumencka, w kt&oacute;rej zakup pi\u0119ciu piw marki Piast nagradzany jest pi\u0142karskimi nagrodami &#8211; naklejk\u0105 i szklank\u0105 Piasta z limitowanej serii &#8222;Prawdziwego Kibica&#8221;. W akcji promocyjnej wykorzystane zosta\u0142o has\u0142o &#8222;Moje Miasto. M&oacute;j Klub. M&oacute;j Piast&#8221;, kt&oacute;re podkre\u015bla wi\u0119zi \u0142\u0105cz\u0105ce mark\u0119 z mieszka\u0144cami Wroc\u0142awia i ich klubem. <\/p>\n<p>Autorem kreacji kampanii jest agencja Red8 Communications Group. Za planowanie i zakup medi&oacute;w odpowiada Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Wspieramy Wielk\u0105 Pi\u0142k\u0119&#8221; ruszy\u0142a najnowsza, outdoorowa kampania marki Piast.","protected":false},"author":1,"featured_media":50785,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[906,814],"class_list":{"0":"post-50784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-media-direction-omd","9":"tag-red8","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50784"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50785"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}