{"id":50782,"date":"2008-05-16T15:05:37","date_gmt":"2008-05-16T13:05:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/luksja-w-relacjach-damsko-meskich\/"},"modified":"2008-05-16T15:05:37","modified_gmt":"2008-05-16T13:05:37","slug":"luksja-w-relacjach-damsko-meskich","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/luksja-w-relacjach-damsko-meskich.html","title":{"rendered":"Luksja w relacjach damsko-m\u0119skich"},"content":{"rendered":"<p>Akcja pod has\u0142em: &#8222;Wszystko, na co masz ochot\u0119&#8221; podkre\u015bla zapach i efekt pi\u0119knej sk&oacute;ry. Promocja ma pom&oacute;c podwoi\u0107 udzia\u0142y warto\u015bciowe w segmencie \u017celi pod prysznic. <\/p>\n<p>15- i 30-sekundowe spoty obecne b\u0119d\u0105 m.in. w TVP1, TVP2, TVP3, TVN, Czw&oacute;rka, TVN7, Polsat, TVN Style, Ale Kino, Zone Club. Ponadto akcja obejmie kina (Multikino, Silverscreen), pras\u0119 (Naj, Pani Domu, Tina, Viva, \u015awiat kobiety, Claudia, Cosmopolitan, Tw&oacute;j Styl, Voyage). W fitness klubach i na basenach pojawi\u0105 si\u0119 pr&oacute;bki \u017celi.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja BBDO, a planowaniem i zakupem medi&oacute;w zajmuje si\u0119 ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kampania reklamowa nowej linii kosmetyk&oacute;w Luksja Rituals, ktora\npokazuje &#8222;co potrafi zdzia\u0142a\u0107 Luksja w relacjach damsko-m\u0119skich&#8221;.","protected":false},"author":1,"featured_media":50783,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[690,250],"class_list":{"0":"post-50782","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bbdo","9":"tag-zenithoptimedia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50782"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50782\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50783"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}