{"id":50746,"date":"2008-05-19T13:26:15","date_gmt":"2008-05-19T11:26:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iq-marketing-dla-delmy-extra\/"},"modified":"2008-05-19T13:26:15","modified_gmt":"2008-05-19T11:26:15","slug":"iq-marketing-dla-delmy-extra","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/iq-marketing-dla-delmy-extra.html","title":{"rendered":"IQ Marketing dla Delmy Extra"},"content":{"rendered":"<p>Akcja opiera si\u0119 na loterii i konkursie, a jej celem jest wzrost sprzeda\u017cy i wzmocnienie wizerunku margaryny jako marki rodzinnej.<\/p>\n<p>Grup\u0119 docelow\u0105 dzia\u0142a\u0144 stanowi\u0105 kobiety pomi\u0119dzy 25 a 45 rokiem \u017cycia, odpowiedzilane za gospodarstwo domowe.<\/p>\n<p>W loterii mo\u017ce wzi\u0105\u0107 udzia\u0142 ka\u017cdy, kto zakupi dwa opakowania promocyjne Delmy Extra, a nast\u0119pnie wy\u015ble SMS z kodami znajduj\u0105cymi si\u0119 na opakowaniu. Do wygrania jest 600 wypiekaczy do chleba oraz 12 tys. \u015bwiec\u0105cych breloczk&oacute;w do telefon&oacute;w kom&oacute;rkowych.<\/p>\n<p>Loteria potrwa do 15 czerwca br. Za przygotowanie kreacji prasowej i materia\u0142&oacute;w POS odpowiada agencja IQ Marketing. Za obs\u0142ug\u0119 platformy SMS-owej odpowiada AtomClick, dzia\u0142 interaktywny agencji IQ Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"Unilever Polska realizuje promocj\u0119 konsumenck\u0105 margaryny Delma Extra.","protected":false},"author":1,"featured_media":50747,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[853,1076],"class_list":{"0":"post-50746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iq-marketing","9":"tag-unilever","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50746"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50747"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}