{"id":50685,"date":"2008-05-20T13:11:15","date_gmt":"2008-05-20T11:11:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/blog-dzwignia-handlu\/"},"modified":"2008-05-20T13:11:15","modified_gmt":"2008-05-20T11:11:15","slug":"blog-dzwignia-handlu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/blog-dzwignia-handlu.html","title":{"rendered":"Blog d\u017awigni\u0105 handlu?"},"content":{"rendered":"<p>Badanie BlogHer oraz Compass Partners &#8222;2008 Social Media Study&#8221; analizuj\u0105cy zachowania internautek wykaza\u0142, \u017ce a\u017c 36,2 proc. bierze aktywny udzia\u0142 w blogosferze. Przy tym 21,1 proc. czyta lub umieszcza komentarze na blogach, a 15,1 proc. prowadzi w\u0142asny blog.<\/p>\n<p>Co wi\u0119cej, 29 proc. z nich podejmuje decyzje zakupowe w oparciu o informacje tam znalezione. Najbardziej podatne na tego typu sugestie s\u0105 kobiety, kt&oacute;re przynajmniej raz w tygodniu czytaj\u0105, komentuj\u0105 lub prowadz\u0105 blogi. W tej grupie do zakup&oacute;w pod wp\u0142ywem internetowych opinii przyznaje si\u0119 38 proc. respondentek.<\/p>\n<p>Zale\u017cno\u015b\u0107 ta dzia\u0142a jednak w obie strony &#8211; niemal trzy na dziesi\u0119\u0107 przebadanych kobiet zrezygnowa\u0142o z zakupu pod wp\u0142ywem negatywnych opinii przeczytanych na blogu.<\/p>\n","protected":false},"excerpt":{"rendered":"Ponad jedna trzecia internautek bierze aktywny udzia\u0142 w blogosferze.\nWiele z nich podejmuje decyzje zakupowe pod wp\u0142ywem umieszczonych tam\nopinii.","protected":false},"author":1,"featured_media":50686,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-50685","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50685"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50686"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}