{"id":50667,"date":"2008-05-20T16:22:15","date_gmt":"2008-05-20T14:22:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gingers-brzmi-jak-imbir\/"},"modified":"2008-05-20T16:22:15","modified_gmt":"2008-05-20T14:22:15","slug":"gingers-brzmi-jak-imbir","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gingers-brzmi-jak-imbir.html","title":{"rendered":"Gingers: brzmi jak imbir"},"content":{"rendered":"<p>Kampania &#8222;Gingers. Piwo imbirowe&#8221; podkre\u015bla specyficzny smak piwa oraz wskazuje grup\u0119 docelow\u0105, kt&oacute;r\u0105 s\u0105 przede wszystkim kobiety.<\/p>\n<p>W spocie reklamowym wyst\u0119puj\u0105 trzy aktorki \u015bpiewaj\u0105ce piosenk\u0119. Reklama ma przekonywa\u0107, \u017ce Gingers to piwo imbirowe. Spot b\u0119dzie emitowany m.in. w TVP, Polsat i TVN. Kampania zaplanowana jest na 4 miesi\u0105ce. <\/p>\n<p>Za opracowanie, kreacj\u0119 i realizacje kampanii odpowiedzialna jest agencja PZL. Media zaplanowa\u0142 i zakupi\u0142 dom mediowy Starcom. Dzia\u0142ania PR prowadzi agencja Q&amp;A Consulting.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza nowa kampania reklamowa piwa imbirowego Gingers.","protected":false},"author":1,"featured_media":50668,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1044,377],"class_list":{"0":"post-50667","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-qa-consulting","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50667"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50668"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}