{"id":50629,"date":"2008-05-21T14:04:12","date_gmt":"2008-05-21T12:04:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wspolne-chwile-z-aster-2\/"},"modified":"2008-05-21T14:04:12","modified_gmt":"2008-05-21T12:04:12","slug":"wspolne-chwile-z-aster-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wspolne-chwile-z-aster-2.html","title":{"rendered":"Wsp\u00f3lne chwile z Aster"},"content":{"rendered":"<p>Akcja skierowana jest do mieszka\u0144c&oacute;w du\u017cych miast. Przekaz kampanii opiera na inspirowaniu rodziny do ciekawego sp\u0119dzania czasu. Na potrzeby promocji zrealizowano dwa spoty pt: &#8222;Deska&#8221; i &#8222;Karmienie kaczek&#8221;. Dzia\u0142ania obejmuj\u0105 tak\u017ce eventy w pi\u0119ciu warszawskich parkach pod has\u0142em: &#8222;Wszystko zaczyna si\u0119 od Aster&#8221;.<\/p>\n<p>Kampania b\u0119dzie realizowana w dw&oacute;ch etapach. Pierwszy wykorzystuje reklam\u0119 telewizyjn\u0105 i internet. Drugi etap obejmie telewizj\u0119 (TVN24, TVN Style, TVN Turbo, TVN CNBC Biznes, Discovery Channel, Science, World, Animal Planete, Movies 24, Ale Kino, Comedy Central, Kuchnia tv, VIVA, Kino Polska), outdoor, radio i internet.<\/p>\n<p>Kampani\u0119 reklamow\u0105 przygotowa\u0142a agencja Change Integrated. Media zakupi\u0142 i zaplanowa\u0142 dom mediowy Equinox.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa Aster, kt&oacute;rej celem jest wzmocnienie wizerunku dostawcy potr&oacute;jnej us\u0142ugi.","protected":false},"author":1,"featured_media":50630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1513,933,269],"class_list":{"0":"post-50629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-aster","9":"tag-change-integrated","10":"tag-equinox","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50629"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50630"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}