{"id":50627,"date":"2008-05-21T14:08:45","date_gmt":"2008-05-21T12:08:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wspolne-chwile-z-aster\/"},"modified":"2008-05-21T14:08:45","modified_gmt":"2008-05-21T12:08:45","slug":"wspolne-chwile-z-aster","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/wspolne-chwile-z-aster.html","title":{"rendered":"Wsp\u00f3lne chwile z Aster"},"content":{"rendered":"<p>Akcja skierowana jest do mieszka\u0144c&oacute;w du\u017cych miast. Przekaz kampanii opiera na inspirowaniu rodziny do ciekawego sp\u0119dzania czasu. Na potrzeby promocji zrealizowano dwa spoty pt: &#8222;Deska&#8221; i &#8222;Karmienie kaczek&#8221;. Dzia\u0142ania obejmuj\u0105 tak\u017ce eventy w pi\u0119ciu warszawskich parkach pod has\u0142em: &#8222;Wszystko zaczyna si\u0119 od Aster&#8221;.<\/p>\n<p>Kampania b\u0119dzie realizowana w dw&oacute;ch etapach. Pierwszy wykorzystuje reklam\u0119 telewizyjn\u0105 i internet. Drugi etap obejmie telewizj\u0119 (TVN 24, TVN Style, TVN Turbo, TVN CNBC Biznes, Discovery Channel, Science i World, Animal Planete oraz Movies 24, Ale Kino, Comedy Central, Kuchnia tv, VIVA i Kino Polska), outdoor, radio i internet.<\/p>\n<p>Kampani\u0119 reklmow\u0105 przygotowa\u0142a agencja Change Integrated. Media zakupi\u0142 i zaplanowa\u0142 dom mediowy Equinox.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa Aster, kt&oacute;rej celem jest wzmocnienie wizerunku dostawcy potr&oacute;jnej us\u0142ugi.","protected":false},"author":1,"featured_media":50628,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1513,933,269],"class_list":{"0":"post-50627","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-aster","9":"tag-change-integrated","10":"tag-equinox","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50627"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50628"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}