{"id":50587,"date":"2008-05-26T12:31:40","date_gmt":"2008-05-26T10:31:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nike-rozwodzi-sie-z-crispin\/"},"modified":"2008-05-26T12:31:40","modified_gmt":"2008-05-26T10:31:40","slug":"nike-rozwodzi-sie-z-crispin","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nike-rozwodzi-sie-z-crispin.html","title":{"rendered":"Nike rozwodzi si\u0119 z Crispin"},"content":{"rendered":"<p>Nike rozwi\u0105zuje kontrakt z agencj\u0105 reklamow\u0105 Crispin Porter &amp; Bogusky, kt&oacute;ra wygra\u0142a w ubieg\u0142ym roku warty 50 mln dol. bud\u017cet kreatywny Nike Plus oraz Nike ID. Wsp&oacute;\u0142praca z agencj\u0105 ko\u0144czy si\u0119 po roku, kt&oacute;rego owocem by\u0142a tylko jedna reklama telewizyjna dla Nike Plus. &#8211; Zawsze b\u0119dziemy \u017cywi\u0107 ogromny szacunek dla firmy Nike &#8211; komentuje decyzj\u0119 koncernu CEO Crispin, Jeff Hicks.<\/p>\n<p>Bud\u017cet Nike wraca w r\u0119ce wieloletniej agencji koncernu, Wieden &amp; Kennedy. Firma testuje r&oacute;wnie\u017c inne mo\u017cliwo\u015bci ponad podstawow\u0105 wsp&oacute;\u0142prac\u0105 z Wieden. Na pocz\u0105tku roku europejski bud\u017cet pi\u0142karski pow\u0119drowa\u0142 do niezale\u017cnej, kalifornijskiej agencji 72andSunny. Wed\u0142ug danych TNS Media Intelligence wydatki Nike na reklam\u0119 wynios\u0142y w 2007 r. 184 mln dolar&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Po niespe\u0142na trzynastu miesi\u0105cach bud\u017cet kreatywny Nike Plus oraz Nike ID wraca do Wieden &amp; Kennedy.","protected":false},"author":1,"featured_media":50588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2118,1114,1834],"class_list":{"0":"post-50587","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-crispin-porterbogusky","9":"tag-nike","10":"tag-wiedenkennedy","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50587"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50588"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}