{"id":50563,"date":"2008-05-26T15:45:47","date_gmt":"2008-05-26T13:45:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mateusz-borek-i-castrol-dla-euro-2008\/"},"modified":"2008-05-26T15:45:47","modified_gmt":"2008-05-26T13:45:47","slug":"mateusz-borek-i-castrol-dla-euro-2008","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mateusz-borek-i-castrol-dla-euro-2008.html","title":{"rendered":"Mateusz Borek i Castrol dla Euro 2008"},"content":{"rendered":"<p>Reklamy w przedstawiaj\u0105 pi\u0142karskie fakty, kt&oacute;re pomog\u0105 odbiorcom w lepszym zrozumieniu futbolu. G\u0142osu do spotu telewizyjnego u\u017cyczy\u0142 Mateusz Borek z Polsatu.<\/p>\n<p>Kampania trwa\u0107 b\u0119dzie do ko\u0144ca czerwca, czyli do zako\u0144czenia UEFA Euro 2008. W jej sk\u0142ad wchodz\u0105 spot telewizyjny, billboardy sponsorskie, reklama w prasie i magazynach oraz w internecie. Zak\u0142adana jest tak\u017ce \u015bcis\u0142a wsp&oacute;\u0142praca z telewizj\u0105 Polsat, Gazet\u0105 Wyborcz\u0105 oraz portalem Sport.pl.<\/p>\n<p>Za zakup medi&oacute;w odpowiedzialny jest dom mediowy MindShare.<\/p>\n<p>Po raz pierwszy w historii firmy za tworzenie paneuropejskiej kampanii odpowiedzialne by\u0142y polskie oddzia\u0142y Castrol i Ogilvy.<\/p>\n","protected":false},"excerpt":{"rendered":"Trwa kampania reklamowa Castrol, zwi\u0105zana z najwi\u0119kszym w historii firmy sponsoringiem &#8211; UEFA Euro 2008.","protected":false},"author":1,"featured_media":50564,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2892],"class_list":{"0":"post-50563","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-euro-2008","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50563"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50564"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}