{"id":50505,"date":"2008-05-27T14:30:58","date_gmt":"2008-05-27T12:30:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/inspirujaca-kampania-praktikera\/"},"modified":"2008-05-27T14:30:58","modified_gmt":"2008-05-27T12:30:58","slug":"inspirujaca-kampania-praktikera","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/inspirujaca-kampania-praktikera.html","title":{"rendered":"Inspiruj\u0105ca kampania Praktikera"},"content":{"rendered":"<p>Ma ona na celu zwi\u0119kszenie frekwencji klient&oacute;w w sklepach Praktiker, zach\u0119canie do zmian w domu i ogrodzie, wzmocnienie \u015bwiadomo\u015bci marki na polskim rynku oraz prezentacj\u0119 asortymentu sezonowego i promocj\u0119 katalogu &#8222;Wiosna 2008&#8221;.<\/p>\n<p>Spoty maj\u0105 inspirowa\u0107 klient&oacute;w do wprowadzania nowych aran\u017cacji we w\u0142asnym ogrodzie, \u0142azience oraz wn\u0119trzach.&nbsp;<\/p>\n<p>Kampania kierowana jest do klient&oacute;w indywidualnych z du\u017cych miast i&nbsp;ma zasi\u0119g og&oacute;lnopolski. Spoty telewizyjne zostan\u0105 wyemitowane w TVN, TVP1, TVP2, Polsacie, TVN7, TVN24, TV4 oraz w stacjach tematycznych. Wi\u0119kszo\u015b\u0107 emisji umiejscowiona b\u0119dzie w g\u0142&oacute;wnym czasie antenowym, czyli mi\u0119dzy 18.30 a 23.00.<\/p>\n<p>Kampania trwa\u0107 b\u0119dzie do ko\u0144ca lipca br.<\/p>\n<p>Kreacj\u0119 przygotowa\u0142a Agencja Szwejkowski, za zakup medi&oacute;w odpowiada dom mediowy Guideline, za produkcj\u0119 &#8211; cypryjskie studio SeaHorse, za\u015b za PR &#8211; agencja Ku\u017ania PR.<\/p>\n","protected":false},"excerpt":{"rendered":"15 maja ruszy\u0142a og&oacute;lnopolska kampania reklamowa firmy Praktiker Polska.","protected":false},"author":1,"featured_media":50506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1326],"class_list":{"0":"post-50505","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-praktiker","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50505"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50506"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}