{"id":50445,"date":"2008-05-28T16:44:42","date_gmt":"2008-05-28T14:44:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/najblizsze-dorabianie-kluczy-na-zumi-pl\/"},"modified":"2008-05-28T16:44:42","modified_gmt":"2008-05-28T14:44:42","slug":"najblizsze-dorabianie-kluczy-na-zumi-pl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/najblizsze-dorabianie-kluczy-na-zumi-pl.html","title":{"rendered":"Najbli\u017csze dorabianie kluczy na Zumi.pl"},"content":{"rendered":"<p>W kampanii b\u0119d\u0105 wykorzystane spoty i layouty, kt&oacute;re opowiadaj\u0105 historie z zaskakuj\u0105c\u0105 puent\u0105, np. przedstawiany jest w nich \u015bpi\u0105cy na \u0142awce m\u0119\u017cczyzna w garniturze i has\u0142o: &#8222;Najbli\u017csze dorabianie kluczy &#8211; na Zumi.pl&#8221;.<\/p>\n<p>Kampania obecna b\u0119dzie w telewizji (m.in. TVN), prasie, radiu (Radio Zet, RMF FM, RMF Classic, RMF Maxx) i na outdoorze. Grup\u0105 docelow\u0105 s\u0105 osoby w wieku 15-54 lata, ze \u015brednim wykszta\u0142ceniem, mieszkaj\u0105ce w miastach i korzystaj\u0105ce z internetu.<\/p>\n<p>Dzia\u0142ania zaplanowano do ko\u0144ca czerwca. Kreacja kampanii zosta\u0142a przygotowana przez agencj\u0119 TBWA. Za planowanie i zakup medi&oacute;w odpowiada dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kampania wizerunkowa lokalizatora Zumi.pl, kt&oacute;ry ma by\u0107 promowany jako &#8222;u\u0142atwiaj\u0105cy ludziom \u017cycie&#8221;.","protected":false},"author":1,"featured_media":50446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[377,303,497],"class_list":{"0":"post-50445","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-starcom","9":"tag-tbwa","10":"tag-zumi","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50445"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50446"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}