{"id":5039,"date":"2012-08-26T22:50:22","date_gmt":"2012-08-26T20:50:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/timotei-z-roza-z-jerycha-wsparty-kampania-tv-wideo\/"},"modified":"2012-08-26T22:50:22","modified_gmt":"2012-08-26T20:50:22","slug":"timotei-z-roza-z-jerycha-wsparty-kampania-tv-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/timotei-z-roza-z-jerycha-wsparty-kampania-tv-wideo.html","title":{"rendered":"Timotei z R\u00f3\u017c\u0105 z Jerycha wsparty kampani\u0105 TV (wideo)"},"content":{"rendered":"<p>Rozpocz\u0119cie kampanii prasowej zaplanowano na ostatni tydzie\u0144 sierpnia. Kampania w mediach elektronicznych i w outdorze rozpocznie si\u0119 na pocz\u0105tku wrze\u015bnia.<\/p>\n<p>Spot telewizyjny skierowany jest do kobiet, kt&oacute;re ceni\u0105 zalety naturalnych produkt&oacute;w do piel\u0119gnacji w\u0142os&oacute;w. Kreacja oparta jest na historii R&oacute;\u017cy z Jerycha, kt&oacute;ra jest jednym z kluczowych sk\u0142adnik&oacute;w nowych formu\u0142 Timotei. Ro\u015blina ta posiada zdolno\u015b\u0107 regeneracji. Zastosowanie naturalnych wyci\u0105g&oacute;w z ro\u015blin w nowych produktach Timotei niesie ze sob\u0105 obietnic\u0119 pi\u0119knych, pe\u0142nych zdrowego blasku i energii w\u0142os&oacute;w.<\/p>\n<p>Film utrzymany jest w kobiecej kolorystyce, kt&oacute;ra ma nadawa\u0107 marce wi\u0119cej cech &#8222;beauty&#8221;.<\/p>\n<p>Spoty s\u0105 emitowane zar&oacute;wno w kana\u0142ach telewizji publicznej jak i w stacjach komercyjnych. Kampania we wszystkich kana\u0142ach b\u0119dzie trwa\u0142a do ko\u0144ca roku.<\/p>\n<p>Kreacj\u0119 kampanii telewizyjnej i prasowej przygotowa\u0142a agencja JWT London; adaptacj\u0119 prasy, outdoor&#8217;u, digital&#8217;u oraz dzia\u0142a\u0144 BTL przygotowa\u0142a agencja Adbirds. Za zakup medi&oacute;w odpowiada dom mediowy PHD Media Direction, za dzia\u0142ania PR odpowiada agencja Evolution PR.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 og&oacute;lnopolska kampania reklamowa nowych produkt&oacute;w Timotei z R&oacute;\u017c\u0105 z Jerycha.","protected":false},"author":1,"featured_media":5040,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[978,509,445,200],"class_list":{"0":"post-5039","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-evolution-pr","9":"tag-jwt","10":"tag-phd","11":"tag-reklama","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5039"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5040"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}