{"id":50385,"date":"2008-05-29T17:03:38","date_gmt":"2008-05-29T15:03:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/eskadra-wspiera-wizerunek-knorra\/"},"modified":"2008-05-29T17:03:38","modified_gmt":"2008-05-29T15:03:38","slug":"eskadra-wspiera-wizerunek-knorra","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/eskadra-wspiera-wizerunek-knorra.html","title":{"rendered":"Eskadra wspiera wizerunek Knorra"},"content":{"rendered":"<p>Na potrzeby kampanii powsta\u0142y przer&oacute;bki spot&oacute;w telewizyjnych oraz layout&oacute;w prasowych i nowa kampania radiowa. G\u0142&oacute;wnym celem kampanii by\u0142o poinformowanie, \u017ce Knorr Gor\u0105cy Kubek zosta\u0142 wybrany przez konsument&oacute;w produktem roku w swojej kategorii.<\/p>\n<p>Kampania b\u0119dzie widoczna w Gazecie Wyborczej, Metrze, Dzienniku Polska Europa \u015awiat, Auto \u015awiecie, Gazecie Telewizyjnej, Newsweeku, Tele Tygodniu, Wprost, To&amp;Owo, Wysokich Obcasach, Polityce, Chwili dla Ciebie, Przekroju, Pani Domu, Naju, Komputer \u015awiecie, Avanti, Olivii oraz PC Formacie. <\/p>\n<p>Obejmie r&oacute;wnie\u017c telewizj\u0119 (TVP, Polsat, TV4, TVN, Zone Romantica, TV Puls, AXN, Hallmark, Travel Channel, VH1, MTV, Viva, Comedy Central, Ale Kino, Movies 24, Kuchnia.tv, Wedding TV, BBC, Tele 5, Zone Club, Zone Reality oraz DAP).<\/p>\n<p>Reklama radiowa zaplanowana jest w nast\u0119puj\u0105cych stacjach: RMF FM, Drapacz Chmur+, PR3 oraz w Radiu Zet.<br \/>&nbsp;<br \/>Za kreacj\u0119 i realizacj\u0119 kampanii odpowiedzialny by\u0142 niedawno utworzony zesp&oacute;\u0142 specjalizuj\u0105cy si\u0119 w komunikacji ATL: Bartek Koz\u0142owski (creative director), Marcin Muth (creative group head), Maciek Go\u017adzielewski (motion\/art director), Sebastian \u015acigalski (senior art director) oraz Ma\u0142gorzata Haisig (account manager).<\/p>\n<p>Za zakup medi&oacute;w odpowiada agencja PHD.<\/p>\n","protected":false},"excerpt":{"rendered":"Eskadra zrealizowa\u0142a kampani\u0119 wizerunkow\u0105 dla marki Knorr Gor\u0105cy Kubek.","protected":false},"author":1,"featured_media":50386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[685,159,445],"class_list":{"0":"post-50385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-eskadra","9":"tag-knorr","10":"tag-phd","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50385"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50386"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}