{"id":50380,"date":"2008-05-30T10:54:20","date_gmt":"2008-05-30T08:54:20","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wplywy-reklamowe-tygodniki-w-dol-dzienniki-w-gore\/"},"modified":"2008-05-30T10:54:20","modified_gmt":"2008-05-30T08:54:20","slug":"wplywy-reklamowe-tygodniki-w-dol-dzienniki-w-gore","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/wplywy-reklamowe-tygodniki-w-dol-dzienniki-w-gore.html","title":{"rendered":"Wp\u0142ywy reklamowe: tygodniki w d\u00f3\u0142, dzienniki w g\u00f3r\u0119"},"content":{"rendered":"<p>Wed\u0142ug danych Expert Monitor najwi\u0119kszy spadek przychod&oacute;w zanotowa\u0142 Wprost (46 proc.), Polityka zarobi\u0142a 23 proc. mniej, a Newsweek &#8211; 12 proc.<\/p>\n<p>Wi\u0119cej na reklamach zarobi\u0142y magazyny dla kobiet: Viva &#8211; 68 proc. wi\u0119cej, Tw&oacute;j Styl &#8211; 25 proc., a Claudia &#8211; 11 proc. <\/p>\n<p>Z dziennik&oacute;w nadal najwi\u0119cej zarabia Gazeta Wyborcza &#8211; 95 mln z\u0142. ( 9,8 proc. wi\u0119cej). Na drugim miejscu\u0105 znajduje si\u0119 Polska z 28 mln z\u0142otych przychod&oacute;w z reklam, kt&oacute;ra zadebiutowa\u0142a pa\u017adzierniku 2007 r. Dziennik zarobi\u0142 20 mln z\u0142 (50 proc. wi\u0119cej), a Rzeczpospolita &ndash; 18 mln z\u0142 (13 proc. wi\u0119cej). <\/p>\n<p>Tabloidy r&oacute;wnie\u017c zwi\u0119kszy\u0142y swoje dochody: Fakt zarobi\u0142 17 mln z\u0142 (16 proc. wi\u0119cej), a Super Express &#8211; 10 mln z\u0142 (15 proc. wi\u0119cej).<\/p>\n<p>Og&oacute;\u0142em wp\u0142ywy reklamowe dla magazyn&oacute;w wynios\u0142y 251 mln z\u0142 ( 8 proc. wi\u0119cej), a gazety 252 mln (13 proc. wi\u0119cej).<\/p>\n","protected":false},"excerpt":{"rendered":"W kwietniu 2008 r., wszystkie trzy g\u0142&oacute;wne tygodniki opinii zarobi\u0142y mniej na reklamach w por&oacute;wnaniu z analogicznym okresem zesz\u0142ego roku.","protected":false},"author":1,"featured_media":50381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[1836],"class_list":{"0":"post-50380","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"tag-expert-monitor","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50380"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50381"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}