{"id":50366,"date":"2008-05-30T12:59:27","date_gmt":"2008-05-30T10:59:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/renault-i-nissan-lacza-budzet\/"},"modified":"2008-05-30T12:59:27","modified_gmt":"2008-05-30T10:59:27","slug":"renault-i-nissan-lacza-budzet","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/renault-i-nissan-lacza-budzet.html","title":{"rendered":"Renault i Nissan \u0142\u0105cz\u0105 bud\u017cet"},"content":{"rendered":"<p>Rynek motoryzacyjny co pewien czas wstrz\u0105sany jest zaskakuj\u0105cymi fuzjami i przej\u0119ciami. Sprzedaj\u0105ce kilka tysi\u0119cy aut rocznie Porsche przejmuje powoli masowego producenta, Volkswagena. Hindusi wykupuj\u0105 dum\u0119 brytyjskiej motoryzacji &#8211; Jaguara i Land Rovera, pozornie nie maj\u0105ce ze sob\u0105 nic wsp&oacute;lnego firmy, \u0142\u0105cz\u0105 sw&oacute;j bud\u017cet reklamowy. W ka\u017cdym regionie poza Ameryk\u0105 P&oacute;\u0142nocn\u0105 to motoryzacyjne joint venture obs\u0142ugiwa\u0107 b\u0119dzie jedna agencja.<\/p>\n<p>Dotychczas 350 mln bud\u017cet europejski Renault obs\u0142ugiwa\u0142a agencja Carat, 125 mln Nissana by\u0142o w r\u0119kach OMD. Gdy zako\u0144czy si\u0119 przetarg, jedna z tych agencji odpadnie na pewno, cho\u0107 nie jest przes\u0105dzone, \u017ce drugiej przypadnie warty 475 mln funt&oacute;w bud\u017cet, gdy\u017c Nissan i Renault rozwa\u017caj\u0105 zaproszenie do przetargu r&oacute;wnie\u017c firm zewn\u0119trznych. Nadz&oacute;r nad ca\u0142ym procesem sprawowa\u0142 b\u0119dzie starszy wiceprezes marketingu Renault, Stephen Norman. <\/p>\n<p>Zwi\u0105zek pomi\u0119dzy koncernami ukszta\u0142towa\u0142 si\u0119 w 1999 roku. Renault kupi\u0142o 35 proc. akcji Nissana, za co Nissan naby\u0142 15 proc. udzia\u0142&oacute;w w Renault. Obecnie Renault jest w\u0142a\u015bcicielem 44,4 proc. Nissan Motor Co. Ltd.<\/p>\n","protected":false},"excerpt":{"rendered":"Wkr&oacute;tce francuskiego i japo\u0144skiego producenta mo\u017ce po\u0142\u0105czy\u0107 wsp&oacute;lny, warty niemal 500 mln funt&oacute;w bud\u017cet reklamowy.","protected":false},"author":1,"featured_media":50367,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[150,304,333,394],"class_list":{"0":"post-50366","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-carat","9":"tag-nissan","10":"tag-omd","11":"tag-renault","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50366"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50367"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}