{"id":50336,"date":"2008-06-02T12:10:06","date_gmt":"2008-06-02T10:10:06","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/comscore-kupuje-mmetrics\/"},"modified":"2008-06-02T12:10:06","modified_gmt":"2008-06-02T10:10:06","slug":"comscore-kupuje-mmetrics","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/comscore-kupuje-mmetrics.html","title":{"rendered":"ComScore kupuje M:Metrics"},"content":{"rendered":"<p>M:Metrics specjalizuje si\u0119 w badaniach na u\u017cytkownikach urz\u0105dze\u0144 mobilnych. Ruch ComScore jest odpowiedzi\u0105 na zesz\u0142oroczny zakup dzia\u0142aj\u0105cej w tym samym obszarze co M:Metrics, Telephii, przez najwi\u0119kszego konkurenta firmy, Nielsen.<\/p>\n<p>M:Metrics posiada obecnie 180 klient&oacute;w. Zakup firmy by\u0142 niezb\u0119dny z punktu widzenia ComScore, wi\u0119kszo\u015b\u0107 z 950 klient&oacute;w firmy z coraz wi\u0119kszym zainteresowaniem spogl\u0105da w kierunku rynku mobilnego, do kt&oacute;rego ComScore dotychczas mia\u0142 ograniczony dost\u0119p. Przej\u0119cie M:Metrics skutkowa\u0107 ma przyspieszonym wzrostem oraz powa\u017cn\u0105 redukcj\u0105 koszt&oacute;w dla obu firm.<\/p>\n<p>&#8211; Przej\u0119cie M:Metrics sprawia, \u017ce ComScore staje si\u0119 liderem bada\u0144 nad mobilnym internetem &#8211; stwierdza dr Magid Abraham, CEO ComScore. &#8211; Pozycja ComScore zapewni znaczne zyski naszym udzia\u0142owcom. Firmy telekomunikacyjne, dostawcy sprz\u0119tu, koncerny medialne, agencje reklamowe, wydawcy internetowi oraz marketingowcy coraz cz\u0119\u015bciej si\u0119gaj\u0105 po dane z obszaru mobilnego internetu.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma badawcza dzia\u0142aj\u0105ca w obszarze internetu, ComScore, przejmuje M:Metrics. Transakcja opiewa na 44,3 mln dolar&oacute;w.","protected":false},"author":1,"featured_media":50337,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[1806,2933],"class_list":{"0":"post-50336","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-comscore","9":"tag-mmertics","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50336"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50337"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}